First, there was Panda. Then, there was Penguin. Now, it’s Hummingbird. Sound like a lineup for a local zoo? Nope, it’s just Google, redesigning the proprietary algorithm that defines which sites show up where in its search results.
A few weeks ago, Google announced the rollout of its most recent search algorithm, dubbed Hummingbird and developed at an even more intuitive level than previous algorithms to help ensure searchers get the results they’re really looking for.
That sounds good for users, but what does the new Hummingbird Google search algorithm mean for your business and its SEO strategy? Here’s a brief rundown:
Hummingbird is completely different. Except when it’s the same.
Unlike Panda and Penguin which were updates to existing algorithms, Hummingbird is a completely new and different algorithm which borrows from both Panda and Penguin. As a result, users won’t necessarily notice any difference when using Google’s search – except for (hopefully) better, more targeted, more accurate results. Instead, the differences lie in how Google interprets those searches and, in turn, how it sifts through websites to find the best results.