Walsworth Blog

Building the Foundation for an Effective Content Marketing Strategy

Content marketing is a brand-focused campaign designed to engage a specific target audience. This concept can grow your market and business, but too many people jump into the activities of content marketing without creating a strong foundation. Without this base, content marketing becomes a scattered activity that does not achieve your true goal – expanding your brand’s awareness and your customer base. To be effective, you must build your content marketing strategy from the ground up.

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Best Practices to Curate Content to Benefit Your Business

An engaged audience translates into brand awareness and sales, but many companies struggle to create the effective blog content and timely social media postings needed to achieve this goal.

Curated content is a powerful tool to attract customers and enhance loyalty if the process is well managed. A mix of self-generated and curated content keeps your audience engaged and saves you time. Utilize these curation practices to best position your organization as the go-to website and source for your industry.

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How Associations Are Using Personal Data to Grow Membership

It doesn't take a great leap of faith for me to bet that your association is looking for ways to grow membership. It's also an easy bet that your association is looking for innovative ways to improve retention of your current members while also working to attract new members.

And, since it's also likely that you've been collecting a lot of data about current and prospective members, your association is probably well positioned to utilize that data to really get people's attention.

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Strengthen Your Association Brand with a Style Guide

Emails, social media posts, e-newsletters, websites, news releases, magazines, catalogs – if your association produces any of these, you probably have staff members creating copy content every day. And, your writers probably need to verify spelling, punctuation or proper use of industry terms occasionally.

Because of this, your association or business can benefit by creating your own style guide as a reference to answer those questions.

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Audience Engagement Insights from #NicheConference

There's a single-word backstory to how keynote speaker Don Peschke became publisher of August Home Publishing's line of magazines – frustration.

Frustration prompted Peschke to start a magazine with the content he wanted for himself but couldn't find. And, over the years, he's expanded his audience by providing valuable content.

His advice to attendees at the 10th Annual Niche Conference in Austin, Texas, is for publishers to expand their thinking on how to repurpose the great content they've created in order to engage readers, grow audience and create new revenue opportunities.

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