Walsworth Blog

Five Effective Free Report Strategies

Creating and distributing free reports or white papers is an effective content marketing strategy that gives your business two important benefits.

First, providing high-valued content that is relevant to your website visitors will further position you as a thought leader. Additionally, if the report or white paper provides helpful solutions to common problems, then the document becomes even more valuable.Request Integrated Content Marketing Stategy Whitepaper

For example, a healthy-lifestyles magazine could offer a report on how to safeguard against the flu. The title could be something like, 20 Ways to Protect Your Family Against the Flu. Most families are concerned about this health risk and would probably appreciate the free advice.

Second, free reports or white papers offer your business the opportunity to collect personal information, like names and email addresses, of the people who visit your site.

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10 Adobe® InDesign® Features to Help Designers

If you are a professional page-layout designer, or have professional designers on your staff, you’re probably interested in knowing if new software versions will have a real impact on efficiency.

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How to Build and Grow Your Email List

Email marketing is powerful, low cost and effective, but you have to figure out what works best for your audience. The beauty is that depending on your email service provider (ESP), you should have access to metrics such as open rates and click-through rates, and you can test items rapidly to see what works.

We’ll get into content and testing in other posts, but I want to start with the basics – how to successfully build your email list. Great email marketing starts with a good email list.

Just ask!
Ask your customers or prospects to opt-in for your email marketing. Why not just send emails to anyone who has ever ordered from you? If you send to anyone and everyone, your data will not be accurate, your emails won’t be read and you could be classified as a spammer (make sure your emails are in compliance with the CAN-SPAM Act).

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5 Ways B2B Manufacturers Increase Engagement with a Blog

Business-to-business manufacturers can enhance product sales by building relationships with customers and providing insights that help them do better business. One way to do that is by blogging.

Below are five ways B2B manufacturers can use a blog to increase engagement with customers.

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What Content Marketing Can Do for Your Business

At first glance, content marketing may seem like a lot of work for an undetermined return on investment. However, companies that take the time to develop keyword lists, write blogs, compose emails, and post content to social media enjoy a healthy ROI.

They know that, per dollar, content marketing produces three times more leads than online display ads and other types of marketing.

Quality content marketing will improve your ranking on Google and other search engines, according to a recent survey of marketers conducted by BusinessBolts.com. Seventy-one percent of survey respondents said they use content marketing to improve ranking on search engine results.

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