Creating and distributing free reports or white papers is an effective content marketing strategy that gives your business two important benefits.
First, providing high-valued content that is relevant to your website visitors will further position you as a thought leader. Additionally, if the report or white paper provides helpful solutions to common problems, then the document becomes even more valuable.
For example, a healthy-lifestyles magazine could offer a report on how to safeguard against the flu. The title could be something like, 20 Ways to Protect Your Family Against the Flu. Most families are concerned about this health risk and would probably appreciate the free advice.
Second, free reports or white papers offer your business the opportunity to collect personal information, like names and email addresses, of the people who visit your site.Read More >