At first glance, content marketing may seem like a lot of work for an undetermined return on investment. However, companies that take the time to develop keyword lists, write blogs, compose emails, and post content to social media enjoy a healthy ROI.
They know that, per dollar, content marketing produces three times more leads than online display ads and other types of marketing.
Quality content marketing will improve your ranking on Google and other search engines, according to a recent survey of marketers conducted by BusinessBolts.com. Seventy-one percent of survey respondents said they use content marketing to improve ranking on search engine results.
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