When marketing your brand, one of the most important aspects to highlight goes beyond products, services or mission. Focusing on brand culture gives people something to connect with on a personal, human level. In other words, people may choose your company because it's cool. Or inspirational. Or funny.
Yes, you also need to offer customers quality goods and service. But you're not the only company that can do that. Most businesses are small fish in a big pond based on what they have to sell. What you have to offer that can set you apart is your unique identity, communicated to people in the ways you present information, engage with others and do business. It’s essential that you do this effectively to rise above the crowd.Read More >