Is your organization targeting the youth market with Instagram and Tumblr in your social media marketing? Great. But, you may have left one stone unturned: Snapchat, whose largest audience (37 percent) is 18- to 24-year-olds.
Eighty-six percent of Snapchat users are in the millennial range, age 34 or younger; of these, 26 percent are age 13 to 17 while 23 percent are 25 to 34. The percentage drops to 12 percent for 35- to 54-year-olds, and just 2 percent of those 55 and older use the platform.Read More >