Walsworth Blog

Snap Up the Youth Market With Snapchat

Is your organization targeting the youth market with Instagram and Tumblr in your social media marketing? Great. But, you may have left one stone unturned: Snapchat, whose largest audience (37 percent) is 18- to 24-year-olds.

Eighty-six percent of Snapchat users are in the millennial range, age 34 or younger; of these, 26 percent are age 13 to 17 while 23 percent are 25 to 34. The percentage drops to 12 percent for 35- to 54-year-olds, and just 2 percent of those 55 and older use the platform.

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Leverage Twitter Ads to Drive Business and Engagement

With 500 million tweets sent each day by more than 300 million monthly active Twitter users — 80 percent of whom are using the platform on mobile devices — it's a no-brainer to use Twitter for business. But not all businesses are using their accounts to their best advantage.

While almost all of the top 100 global brands work to improve SEO with Twitter profiles, only half tweet at least once a day, which illustrates that the other half of the biggest companies in the world still have some room to grow, at least in the social media marketing department. Not only should companies on Twitter strive to send regular tweets, they should also make Twitter Ads a priority in their content marketing strategy.

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Align with Mobile Users Through Responsive Email

Email is a crucial part of marketing, and it's a continually changing element. In the second quarter of 2015, 67 percent of emails were accessed on mobile devices, and 80 percent of users of these devices will dump your email if it's too hard for them to read.

Squeezed to fit a small screen — for example, a 4-inch smartphone or a 7-inch tablet — a message can be virtually unusable, with text too small to read, wide layouts crunched on a narrow display, and broken layouts. The responsive email tips below can help avoid ugly displays and ensure readability on mobile devices.

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Engage Millennials to Ensure Retention

If you are marketing to Millennials as customers, clients, members, readers and subscribers or whatever group you want to funnel them toward, what better place to start than by targeting them in your employee recruiting strategy? Who better to provide perspective on a generation of people than someone who is actually part of that generation?

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How to use Tumblr effectively for business

Businesses that want to reach younger audience should look beyond Facebook and Twitter, even beyond Instagram, to the diverse world of Tumblr. More than just a blogging platform, Tumblr sets itself apart by being a full social network with hashtags, comments, reblogs, followers and its Ask or Submit feature, in which users can ask questions of and submit posts to other users.

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