If you are marketing to Millennials as customers, clients, members, readers and subscribers or whatever group you want to funnel them toward, what better place to start than by targeting them in your employee recruiting strategy? Who better to provide perspective on a generation of people than someone who is actually part of that generation?Read More >
Businesses that want to reach younger audience should look beyond Facebook and Twitter, even beyond Instagram, to the diverse world of Tumblr. More than just a blogging platform, Tumblr sets itself apart by being a full social network with hashtags, comments, reblogs, followers and its Ask or Submit feature, in which users can ask questions of and submit posts to other users.Read More >
When you find a few minutes to consider your organization’s digital presence, do these thoughts race through your mind?
- “I don’t know how my website is performing.”
- “I’m not getting enough traffic to my website.”
- “I don’t know how my email newsletter is performing.”
- “How do I attract more subscribers to my eNewsletter?”
When marketing your products or services, don't neglect case studies and their basic ingredients, which give potential customers or clients feedback on the benefit of learning from someone else's experiences.
Potential customers won't rely just on your say-so that your products or services are terrific. They want to hear what people have to say, both in informal reviews and in more dynamic case studies. A case study endorses the product and illustrates value and potential in a different way than your press releases, white papers and blog posts can do. In this format, the case study tells a story, much like a newspaper feature story, with a narrative that personalizes your company and what it offers.Read More >