Targeted social media and email connections can be powerful drivers to lead your next successful marketing campaign.
While people may be communicating more and more through text messages and social media messaging, email still matters. Since half of the people who read email do so on mobile devices, make sure your content and your sites are optimized for mobile while still looking fine on desktop computers.
People on social media are looking for content that is entertaining, useful, informational and/or enlightening. If you fulfill a need or desire they have, you are of value to them. That can lead them to be more supportive of your company, its mission and its brand and, hopefully, by extension become more interested in your products and services.
The key of a communication-driven campaign is to coordinate the different elements so that all the pieces of the puzzle fit together to show the big picture of your campaign.
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