Walsworth Blog

Key Components of Successful Marketing Campaigns

Targeted social media and email connections can be powerful drivers to lead your next successful marketing campaign.

While people may be communicating more and more through text messages and social media messaging, email still matters. Since half of the people who read email do so on mobile devices, make sure your content and your sites are optimized for mobile while still looking fine on desktop computers.

People on social media are looking for content that is entertaining, useful, informational and/or enlightening. If you fulfill a need or desire they have, you are of value to them. That can lead them to be more supportive of your company, its mission and its brand and, hopefully, by extension become more interested in your products and services.

The key of a communication-driven campaign is to coordinate the different elements so that all the pieces of the puzzle fit together to show the big picture of your campaign.

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How to Spark Interest With Effective Blogging

Maintaining a blog is still the best inbound marketing strategy for your company. Effective blogging attracts interest in your business or organization, promotes your brand and drives traffic to your sites, and you can do it with storytelling rather than selling. Blogging effectively can reap significant rewards.

Reach the readers you want to engage by using these tools:

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How to Increase Event Engagement with Live Tweeting

Live-tweeting, whether done from the Academy Awards, a college hockey game or a conference, ensures that event news is timely and capitalizes on the energy of what's happening. Live tweets can pull in new followers, raise more interest in your association and increase your influence within your area of interest. But like any collection of information, it should have a coherent purpose and adopt a basic structure.

Here are some of the reasons you should be live-tweeting your events:

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10 eCommerce Best Practices That Will Boost Your Sales

Are your online sales increasing your bottom line? Are you using eCommerce solutions that position your company as a robust marketplace where shoppers can get merchandise that fills a need, solves a problem or enhances their lives?

We've gathered some eCommerce best practices to pass along to you:

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How to Hook Potential Customers with Funnel Marketing

Luring in customers with funnel marketing is a little like fishing. They don't take the bait at first, but they're curious. So you show them a little more, and they move in closer. Some will nibble at the bait, while others will hang back and wait to see what else happens. You won't catch them all, but some fish will succumb to your marketing efforts showing them that the worm, minnow or leech at the end of your line is what they really want.

Also known as "mousetrap marketing," funnel marketing targets people for more positive results than worms on a hook or cheese on a trap. It's all about drawing people deeper into the scope of what you have to offer. It's a positive experience because the potential customer makes choices based on his interest in your offerings, and you benefit by weeding out less interested people.

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