Has your publication considered eCommerce as a potential revenue source? Meg Estevez, corporate director of audience development at NewBay Media, made a case for it at Niche Media’s 2017 Super Niche conference in Charlotte, North Carolina.
In her presentation titled Build It and They Will Shop! How to Develop Your Brand’s Online Store, she outlined four basic steps to build and bring in revenue through eCommerce stores.
What goes in the store
First, you have to figure out what you’re going to sell. Start with simple items and things you already have on hand, such as magazines or research reports in PDF format. Keep a “wish list” of stuff you’d like to add later.