Walsworth Blog

Finding the Right Association Event Coverage Partner

Professional event coverage can be a powerful tool to take your association event to the next level. Internal event coverage is different from outside media coverage, but can be just as useful. Finding the Right Event Coverage Partner for Your Association is a great resource to use when looking to expand or add coverage to your association event.

Event coverage can be specifically tailored to the needs of your association. It can go in-depth on conference sessions, generate excitement and engage the audience in interactive activities, and package the content in ways most useful to your association. The right event coverage partner can keep your association within a set budget while meeting the coverage needs of the association.

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Key Insights into Successful Event Promotion

A great event deserves great promotion. It’s not just about getting people to attend; good promotion helps create a more enjoyable experience for attendees and vendors alike. The right promotion techniques get people engaged, and social media campaigns might even get attendees promoting for you.

Christy Huggins is the social media manager at EventBrite. She knows a thing or two about successful event promotion, so we asked her for tips.

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