Walsworth Blog

Repurpose and monetize existing content with a book

Reduce, Reuse, Recycle. This is the mantra of those who want to avoid waste and repurpose useful material to extend its value. This mantra doesn’t just apply to plastic bottles – magazine publishers should apply this concept to their content.

Reusing or recycling content into books gives extra life to excellent material. These books can extend the life of the content, engage current subscribers and attract new readers.

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Publishers Should Identify Niches to Increase Reader Engagement

“You can please some of the people some of the time, you can please all of the people some of the time, but you can’t please all of the people all of the time.”

This quote’s earliest attribution dates back to 14th-century monk John Lydgate. In today’s world, the question for publishers is: how do you please the greatest percentage of your readership most of the time?

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5 Ways Your Association should be Using Video to Engage Members

Video is an increasingly useful resource for every organization working to connect with people. It can be a great tool for further engaging your members. Adding video to the ways you already engage with members – methods like email, social media, print and your website – can help attract and engage members.

Here are five ways your association can use video:

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FAQs for Walsworth's Customer Service Department in Michigan

Walsworth’s Customer Service Department serves a vital role in ensuring good customer experience.

“We’re the liaison between the customer and the manufacturing plant,” said Jake Pschigoda. He oversees the Customer Service Department at Walsworth’s Saint Joseph, Michigan facility, which is primarily focused on magazine and catalog manufacturing.

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A Day in the Life of a Startup Publisher: John Olsa’s Best Practices

In 2016, John Olsa left his longtime job to pursue a dream. He’d spent 15 years selling advertising for several publications, but was ready to start his own publishing company. Olsa serves as the owner, CEO and publisher for SVK Multimedia & Publishing, and leads his small team in creating Great Lakes by Design and The Golf Explorer. Olsa brought along editor Rachel Weick and designer Christopher Pastotnik when he started SVK, and they remain integral members of the team.

Olsa took time out of his busy schedule to discuss best practices for launching a publication startup and company operations with Walsworth.

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