A lot goes into a successful print publication. You need quality content to engage your audience. You need a page design that supports your content’s flow and is pleasing to the eye. And because all of this is conveyed in print, you need to select a paper best suited for your delivery method and reader preference.
The paper you choose is as much a part of your brand perception as the content you print on the page. Missteps in the paper selection process can lead to a less desirable end-product, and possibly less desirable production and distribution costs.Read More >