Walsworth Blog

Create an Amazing Book or Magazine with Walsworth’s Unique Print Capabilities

It’s nice to have options. And with the multitude of possibilities available at Walsworth’s printing facilities, your publication can really stand out on the shelf.

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Readers DO Judge a Book by its Cover

You’ve probably opened a beautiful-looking book only to be disappointed by its content. I know that I have. And, that’s why we’re warned, “You can’t judge a book by its cover.”

But, let’s face it: Readers DO judge books by their covers. In fact, it’s often the first impression created by a cover that determines whether a book even gets picked up at all.

So, while you may not be able to judge a book’s content by its cover, a visually appealing cover continues to be a significant motivator for readers to pick up a book, catalog or magazine in the first place.

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Gentle, Not Boring: How One Publisher Is Carving A Niche For Pleasant Reads

While many books, television shows and movies are violent, scary or leave nothing to the imagination, one writer has opened her own publishing house to bring readers gentle but not boring books.

Anne Brandt, of Benton Harbor, Michigan, started Spectacled Bear Publishing this year, and its first book, Philip & Phoebe has come off the press at Walsworth Inc., and is currently being shipped. Brandt, who wrote the book 40 years ago, discovered it at the bottom of a cardboard box. The original 1,500-word manuscript was turned into a 450-word illustrated children’s book, with an inviting soft-touch matte lamination hard cover that is 7 inches square.

“It’s a read-aloud story but I think children, parents, and grandparents can relate to the story,” Brandt said.

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Technical Support Can Help Your Design Staff Shine

Does your organization like to bend layout design conventions to spice up your publication with new creative visual elements? Chances are good that the answer is yes.

And when you’re bending design conventions, chances are good that your design staff has become stuck on a production technicality that you didn’t have an easy answer for.

“That’s when our computer support staff can be a great resource,” says Karen Pribbernow, prepress support specialist at Walsworth’s Michigan printing, binding and fulfillment facility.

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How Paper Choice Reflects Your Brand

Gleaming photos in those lovely coffee table books seem to take you right to the scene – a town 100 years ago, exhibits at a museum or a team celebrating a Super Bowl win. A catalog spotlights the beauty of a company's products. And magazines use spectacular imagery to keep readers engaged with a story.

Several factors go into the reproduction of those photos, but one factor you may not have thought much about is the paper they are printed on.

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