Walsworth Blog

Technical Support Can Help Your Design Staff Shine

Does your organization like to bend layout design conventions to spice up your publication with new creative visual elements? Chances are good that the answer is yes.

And when you’re bending design conventions, chances are good that your design staff has become stuck on a production technicality that you didn’t have an easy answer for.

“That’s when our computer support staff can be a great resource,” says Karen Pribbernow, prepress support specialist at Walsworth’s Michigan printing, binding and fulfillment facility.

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How Paper Choice Reflects Your Brand

Gleaming photos in those lovely coffee table books seem to take you right to the scene – a town 100 years ago, exhibits at a museum or a team celebrating a Super Bowl win. A catalog spotlights the beauty of a company's products. And magazines use spectacular imagery to keep readers engaged with a story.

Several factors go into the reproduction of those photos, but one factor you may not have thought much about is the paper they are printed on.

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How One Gift Store Book Preserves History and Creates Revenue

If you are a baby boomer, sitting around the card table with your friends, the question will almost always come up as you reminisce about your childhood. “Do you remember where you were when it happened”? Of course the question refers to the assassination of our 35th president, John Fitzgerald Kennedy.

While other memories fade, no one forgets the answer to this question, even younger people who may think of it as ancient history. It was a defining moment in US history.

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Digital Editions: A Great Option For Your Print Publication

If you produce a print product such as a magazine or catalog, you know the importance of getting your content set up in a digital format, so it has a place on the Internet and is sharable on social media. Combining print and digital gives you the best of both worlds while helping you reach a wide cross-section of readers.

If you’re looking for a low-maintenance way to get your print publication online while retaining your unique design, Walsworth Digital Editions may be just what you need. Part of the digital features at Walsworth since 2008, Digital Editions is powered by Walsworth’s partner BlueToad™ and can give your publication a print-to-online home on the web with minimal involvement on your end.

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Print Resurgence, Digital Decline Leaves Room for Both

The prognosticators who proclaimed print was dead had it wrong. Dead wrong.

Instead of unseating print, digital reading material has merely joined it. The two fulfill different yet similar roles in a society in which people want both the ease and stylistic possibilities of portable digital information and the familiarity and functionality of a physical book, catalog, newspaper or magazine. Not only do significant numbers of people prefer reading print publications, many of those who prefer digital editions, even younger people, also read printed materials.

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