Walsworth Blog

How One Gift Store Book Preserves History and Creates Revenue

If you are a baby boomer, sitting around the card table with your friends, the question will almost always come up as you reminisce about your childhood. “Do you remember where you were when it happened”? Of course the question refers to the assassination of our 35th president, John Fitzgerald Kennedy.

While other memories fade, no one forgets the answer to this question, even younger people who may think of it as ancient history. It was a defining moment in US history.

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Digital Editions: A Great Option For Your Print Publication

If you produce a print product such as a magazine or catalog, you know the importance of getting your content set up in a digital format, so it has a place on the Internet and is sharable on social media. Combining print and digital gives you the best of both worlds while helping you reach a wide cross-section of readers.

If you’re looking for a low-maintenance way to get your print publication online while retaining your unique design, Walsworth Digital Editions may be just what you need. Part of the digital features at Walsworth since 2008, Digital Editions is powered by Walsworth’s partner BlueToad™ and can give your publication a print-to-online home on the web with minimal involvement on your end.

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Print Resurgence, Digital Decline Leaves Room for Both

The prognosticators who proclaimed print was dead had it wrong. Dead wrong.

Instead of unseating print, digital reading material has merely joined it. The two fulfill different yet similar roles in a society in which people want both the ease and stylistic possibilities of portable digital information and the familiarity and functionality of a physical book, catalog, newspaper or magazine. Not only do significant numbers of people prefer reading print publications, many of those who prefer digital editions, even younger people, also read printed materials.

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Want a Bold Advertising Tool? Think Sticky Note Advertising!

Are you looking for ways to increase ad views in your print publication?

Our How to Maximize Ad Views within Your Magazine App article provides tips for your magazine publishing app.

For print magazines, colorful sticky notes easily catch your eye. In addition to delivering quick messages, brightly colored sticky notes can also draw the attention of readers as a vibrant marketing and advertising tool in magazines, newspapers, catalogs, and direct-mail materials.

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Gutenberg's Legacy and the Continued Power of Print

When German craftsman and inventor Johannes Gutenberg introduced the printing press in 1439, he opened the door to widespread access to printed books. Not only did the printing press revolutionize how printed materials were created, it also improved the spread of knowledge and information. Today, in our never-ending quest for informational and entertaining content, we voraciously consume books, magazines, newsletters and other sources of the printed word.

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