Walsworth Blog

Want a Bold Advertising Tool? Think Sticky Note Advertising!

Are you looking for ways to increase ad views in your print publication?

Our How to Maximize Ad Views within Your Magazine App article provides tips for your magazine publishing app.

For print magazines, colorful sticky notes easily catch your eye. In addition to delivering quick messages, brightly colored sticky notes can also draw the attention of readers as a vibrant marketing and advertising tool in magazines, newspapers, catalogs, and direct-mail materials.

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Gutenberg's Legacy and the Continued Power of Print

When German craftsman and inventor Johannes Gutenberg introduced the printing press in 1439, he opened the door to widespread access to printed books. Not only did the printing press revolutionize how printed materials were created, it also improved the spread of knowledge and information. Today, in our never-ending quest for informational and entertaining content, we voraciously consume books, magazines, newsletters and other sources of the printed word.

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Boost Readership & Advertising Dollars with Special Publications

If you want to boost reader engagement, boost advertising revenue and build a loyal audience, consider putting out a special publication that is likely to resonate with your target audience.

Your regular readers will already be on notice, but a special issue can attract the attention of other readers who aren't familiar with your magazine. If they like what they see, they may stick around and become consumers of your other content.

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Investing in Print Magazine Pays Nonprofits Dividends

Nonprofit organizations have a never-ending job of getting their word out to attract supporters. Letting people know about your organization – why it exists, what it does, who it helps and how they can support it – increases interest, participation and funding. The Internet, email, digital publishing and social media have greatly increased the ways nonprofits make connections with people, but good old-fashioned print publishing has its place, and magazine printing can greatly benefit your nonprofit.

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Engaging Your Audience: Content Tips for Magazine Publishers

When planning content for your publication, look for compelling stories that may be a little different from what you might expect to see in magazine printing and publishing. Consider how the following angles to feature stories might boost audience engagement.

Behind-the-Scenes Profiles
It's easy — and it makes sense — to start at the top when approaching an article for a lifestyle magazine about a business, organization, group, school, governmental agency or other entity that provides valuable services. But in magazine printing, try to get to the heart of the operation, where the real work gets done but often goes uncredited.

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