Walsworth Blog

Boost Readership & Advertising Dollars with Special Publications

If you want to boost reader engagement, boost advertising revenue and build a loyal audience, consider putting out a special publication that is likely to resonate with your target audience.

Your regular readers will already be on notice, but a special issue can attract the attention of other readers who aren't familiar with your magazine. If they like what they see, they may stick around and become consumers of your other content.

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Investing in Print Magazine Pays Nonprofits Dividends

Nonprofit organizations have a never-ending job of getting their word out to attract supporters. Letting people know about your organization – why it exists, what it does, who it helps and how they can support it – increases interest, participation and funding. The Internet, email, digital publishing and social media have greatly increased the ways nonprofits make connections with people, but good old-fashioned print publishing has its place, and magazine printing can greatly benefit your nonprofit.

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Engaging Your Audience: Content Tips for Magazine Publishers

When planning content for your publication, look for compelling stories that may be a little different from what you might expect to see in magazine printing and publishing. Consider how the following angles to feature stories might boost audience engagement.

Behind-the-Scenes Profiles
It's easy — and it makes sense — to start at the top when approaching an article for a lifestyle magazine about a business, organization, group, school, governmental agency or other entity that provides valuable services. But in magazine printing, try to get to the heart of the operation, where the real work gets done but often goes uncredited.

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Rediscover the Power of Print Catalogs

The return of the J.C. Penney print catalog demonstrates that print is not nearly as dead as naysayers may have led you to believe. And, similar to what Billy Crystal’s character says in the movie Princess Bride, it's not even mostly dead. In fact, print is showing its continuing value in audience engagement.

At 120 pages, the new J.C. Penney catalog is substantially smaller and lighter than the old "Big Book" version, which often hit 1,000 pages before it was phased out in 2009, NPR's Sam Sanders writes in a Jan. 20 article.

The decision to bring back the revamped catalog, which will debut in March, centers around what customers want: A print book to hold in their hands.

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2014 – The State of Association Publishing

Association publishing professionals are always on the lookout for insights into the trends that impact their industry. My recent Association Membership Trends article covered four trend areas: member enrollment, customized content, tiered memberships, and member engagement.

A survey of association publishing professionals by Folio provides a look into what is happening financially within association publications. Their findings show that continued challenges with revenue have largely been met with creative cost savings. And their findings show that disaster isn’t on the revenue horizon, especially because publishers are doing a better job of monetizing their audiences.

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