Walsworth Blog

2014 – The State of Association Publishing

Association publishing professionals are always on the lookout for insights into the trends that impact their industry. My recent Association Membership Trends article covered four trend areas: member enrollment, customized content, tiered memberships, and member engagement.

A survey of association publishing professionals by Folio provides a look into what is happening financially within association publications. Their findings show that continued challenges with revenue have largely been met with creative cost savings. And their findings show that disaster isn’t on the revenue horizon, especially because publishers are doing a better job of monetizing their audiences.

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Considerations When Selecting Paper for Your Print Publication

A lot goes into a successful print publication. You need quality content to engage your audience. You need a page design that supports your content’s flow and is pleasing to the eye. And because all of this is conveyed in print, you need to select a paper best suited for your delivery method and reader preference.

The paper you choose is as much a part of your brand perception as the content you print on the page. Missteps in the paper selection process can lead to a less desirable end-product, and possibly less desirable production and distribution costs.

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U.S. Postal Service Mail Distribution Update

If you engage your audience by mailing a magazine or catalog, Kerry Still, Walsworth’s Mail Services Manager, thinks you’ll be interested in a recent opinion article by Eric Katz of Government Executive.

To quote Kerry, Katz’s article “is a succinct and concise summary of the state of domestic mail delivery.”

Kerry continues, “It’s rare to find a discussion like this one that encompasses the consequences of United States Postal Service network consolidation, load leveling, and delivery service standards reduction. Mr. Katz has masterfully explained how the impact of all three USPS initiatives is slowing mail delivery. His accurate depiction of what commercial mailers are experiencing is a sign of what lies ahead unless there is a dramatic change to the mailing environment or to the USPS mail distribution methodology.”

If you have questions about your mailing needs, please contact Walsworth. In the meantime, here is Eric Katz’s article:

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The Role of Print in Your Integrated Content Marketing Strategy

Content marketing is frequently thought of as an online-only strategy today, so the idea of incorporating print into your integrated content marketing strategy may not seem obvious. Despite this, several recent articles have been published about how print marketing is thriving and how print can drive online traffic.

And, as mentioned in my Using An Integrated Content Marketing Strategy article, print is an important part of your coordinated content marketing efforts.

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Print Still Works for a Successful Content Strategy

The news and magazine publishing industries can do more than breathe a sigh of relief after a stretch of tough times. They may actually want to launch a celebration. Industry reports note that American journalism is getting a boost from tech-savvy investors while magazines are showing an increase in new launches as well as quality.

In other words, print media may be able to come off life support; the industry appears far from dead. With print still in the media game, it can still play an integral role in a successful content strategy.

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