Walsworth Blog

Where to Find Creative Talent for Your Publication

Let’s say you have the greatest idea for your company’s next killer publication. You already have the artwork, layout, writing topics and other content in mind. But you still need the talent to create it.

Whether you’re looking for graphic designers to work on your series of lifestyle publications, writers to flesh out your digital magazine contents, or artists to make your eBook pop, finding creative talent may not be as difficult or time-consuming as you may think.

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5 Reasons to Be Optimistic about Book Publishing

With the advent of digital everything, traditional book publishing may have lost some of the attention it used to command. But it certainly hasn’t lost any ground when it comes to sales or popularity.

In fact, the book publishing industry is not only going strong, but it is embracing new technologies, evolving to meet new challenges and providing fresh options for publishing your content.

Check out five reasons to be optimistic about its future.

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10 Common Punctuation Mistakes and How to Avoid Them

Utilizing correct punctuation won’t help you make friends or boost your business, but using punctuation incorrectly will make your book, magazine or catalog copy stand out like a sore thumb. Even if people can’t pinpoint your mistake, something will look off about your message, making people less likely to trust what you’re trying to say.

It’s always best to check your writing for common punctuation mistakes so you don’t inadvertently alienate those who will be reading your material.

Here are 10 of the most common punctuation errors people make and how you can avoid making them.

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Why Print Ads Still Dominate in a Mobile World

The slick pages of glossy lifestyle magazines are now largely viewed as mobile content. More and more people are checking their mobile devices instead of the newsstand for the latest headlines. Yet the explosion of mobile devices has not brought about an equally massive explosion for digital advertising.

Would you like to boost advertising revenue? The print ad continues to dominate.

Print Rules the Marketing Dollars

The extent of advertising’s domination can be seen in the amount of money marketers continue to spend on it, which is 12 times the amount spent on ads for mobile devices.

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Professional Publisher Association’s Survey Provides Positive News

MediaWeek.com reported the results of the Professional Publishers Association's Publishing Futures survey in a recent blog post. The survey results provide encouraging news for both print and digital revenue. Highlights of the survey results include:

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