Walsworth Blog

U.S. Postal Service Mail Distribution Update

If you engage your audience by mailing a magazine or catalog, Kerry Still, Walsworth’s Mail Services Manager, thinks you’ll be interested in a recent opinion article by Eric Katz of Government Executive.

To quote Kerry, Katz’s article “is a succinct and concise summary of the state of domestic mail delivery.”

Kerry continues, “It’s rare to find a discussion like this one that encompasses the consequences of United States Postal Service network consolidation, load leveling, and delivery service standards reduction. Mr. Katz has masterfully explained how the impact of all three USPS initiatives is slowing mail delivery. His accurate depiction of what commercial mailers are experiencing is a sign of what lies ahead unless there is a dramatic change to the mailing environment or to the USPS mail distribution methodology.”

If you have questions about your mailing needs, please contact Walsworth. In the meantime, here is Eric Katz’s article:

Read More >

The Role of Print in Your Integrated Content Marketing Strategy

Content marketing is frequently thought of as an online-only strategy today, so the idea of incorporating print into your integrated content marketing strategy may not seem obvious. Despite this, several recent articles have been published about how print marketing is thriving and how print can drive online traffic.

And, as mentioned in my Using An Integrated Content Marketing Strategy article, print is an important part of your coordinated content marketing efforts.

Read More >

Print Still Works for a Successful Content Strategy

The news and magazine publishing industries can do more than breathe a sigh of relief after a stretch of tough times. They may actually want to launch a celebration. Industry reports note that American journalism is getting a boost from tech-savvy investors while magazines are showing an increase in new launches as well as quality.

In other words, print media may be able to come off life support; the industry appears far from dead. With print still in the media game, it can still play an integral role in a successful content strategy.

Read More >

Increase Catalog Sales by Combining Print and Mobile

With online sales from the first quarter of 2014 topping $71.2 billion, according to the U.S. Census Bureau, do catalogs still matter? At first glance, it’s easy to assume that most shoppers just head straight to Amazon or Google to make their next purchase. In this scenario, it would seem that there’s no need for bulky catalogs with glossy product photos to lure in shoppers – but a closer look reveals this may not be the case.

Even in our digital age, the printed catalog remains an important entry point for product sales. Consider the following, as reported by Referral Candy:

Read More >

Where to Find Creative Talent for Your Publication

Let’s say you have the greatest idea for your company’s next killer publication. You already have the artwork, layout, writing topics and other content in mind. But you still need the talent to create it.

Whether you’re looking for graphic designers to work on your series of lifestyle publications, writers to flesh out your digital magazine contents, or artists to make your eBook pop, finding creative talent may not be as difficult or time-consuming as you may think.

Read More >

Join the Mailing List

Popular Posts

Social Media Strategy for Nonprofits