Walsworth Blog

Why Print Ads Still Dominate in a Mobile World

The slick pages of glossy lifestyle magazines are now largely viewed as mobile content. More and more people are checking their mobile devices instead of the newsstand for the latest headlines. Yet the explosion of mobile devices has not brought about an equally massive explosion for digital advertising.

Would you like to boost advertising revenue? The print ad continues to dominate.

Print Rules the Marketing Dollars

The extent of advertising’s domination can be seen in the amount of money marketers continue to spend on it, which is 12 times the amount spent on ads for mobile devices.

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Professional Publisher Association’s Survey Provides Positive News

MediaWeek.com reported the results of the Professional Publishers Association's Publishing Futures survey in a recent blog post. The survey results provide encouraging news for both print and digital revenue. Highlights of the survey results include:

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10 Tips for Designing an Amazing Book Cover

According to Bowker, the official ISBN Agency for the United States and its territories, the number of self-published books skyrocketed to more than 391,000 in 2012, up more than 59 percent from the previous year.

Bowker noted traditional publishing is still on the rise too. Your book has to compete with all of these for the buyer’s attention – your book cover may be your first, best and only chance to capture the buyer’s heart.

Your book cover should tell the buyer what the book is about, give a general idea of the emotion or knowledge a reader should walk away with, and tell why you are the best person to present the information.

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The Art of Preserving Your Heritage

The Donning Company Publishers is a specialty book publisher of limited-edition commemorative volumes, pictorial histories and contemporary portraits. Donning limited-edition books are custom-tailored to celebrate and preserve your heritage. Each Donning book is created with the highest standards for editorial and design excellence and quality craftsmanship.

The Donning Company Publishers began in the mid-1970s when the company’s founders published a pictorial history of their hometown. The volume was an immediate success.

A Rich History

In the following years, Donning would bring award-winning “Portraits of America” series to cities, counties, states and regions from Alaska to Florida, Maine to Hawaii. Using our innovative marketing techniques, we expanded our original “Portraits” concept to include historical and contemporary volumes on colleges and universities, businesses and associations, golf and country clubs, and multicultural heritage.

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Capturing History in Print

The Walsworth History Division has been helping historical and genealogy societies, police and fire departments, churches, and businesses as well as individuals capture their history in print. We work one-on-one with each customer to guide them through the process of gathering the history and photos, organizing the material for production, and then designing their book to fit their individual needs.

Once the manuscript is complete, we create 15 to 20 sample design pages for their approval. We will design the opening pages, and a couple of sections. We want the customer to have as much input in the designing of the book as they like.

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