Walsworth Blog

The Art of Preserving Your Heritage

The Donning Company Publishers is a specialty book publisher of limited-edition commemorative volumes, pictorial histories and contemporary portraits. Donning limited-edition books are custom-tailored to celebrate and preserve your heritage. Each Donning book is created with the highest standards for editorial and design excellence and quality craftsmanship.

The Donning Company Publishers began in the mid-1970s when the company’s founders published a pictorial history of their hometown. The volume was an immediate success.

A Rich History

In the following years, Donning would bring award-winning “Portraits of America” series to cities, counties, states and regions from Alaska to Florida, Maine to Hawaii. Using our innovative marketing techniques, we expanded our original “Portraits” concept to include historical and contemporary volumes on colleges and universities, businesses and associations, golf and country clubs, and multicultural heritage.

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Capturing History in Print

The Walsworth History Division has been helping historical and genealogy societies, police and fire departments, churches, and businesses as well as individuals capture their history in print. We work one-on-one with each customer to guide them through the process of gathering the history and photos, organizing the material for production, and then designing their book to fit their individual needs.

Once the manuscript is complete, we create 15 to 20 sample design pages for their approval. We will design the opening pages, and a couple of sections. We want the customer to have as much input in the designing of the book as they like.

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How to Build a Loyal Magazine Audience

The deck is stacked against the magazine industry in many ways. People can get faster, more up-to-date information using their computers or phones. They pay less for this information, and they get it instantly. What they don’t get, though, is loyalty.

Today’s Internet emphasizes speed over accuracy, reach over quality. Internet readers go wherever the action is, never stopping to take note of exactly what they’re reading unless they end up at a destination so frequently that it becomes part of their browsing routine. That’s bad for most sites, but it’s good for those that place a premium on delivering great content.

That’s where magazines come in. The truth is, loyalty does exist in today’s age. It’s just harder to build. If you show that your magazine is worth the time and money of your customers, you’ll succeed. To do this, though, you’ll have to ensure that all of your customers’ bases are covered.

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10 Essential Proofreading Tips

A book publishing company hires professional proofreaders who make sure publications contain no grammar or spelling errors. As a small business owner or associate, you may not be in a position to hire a proofreader to go over material you have written for your website or brochure – you might be one of those CEOs who must do everything from sales to janitorial services.

Proofreading your own work can be tricky, as your brain tends to skip mistakes that are obvious to others. Here are ten essential proofreading tips to make sure your results are clean, polished and ready to impress your clients.

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2013 – A Better Year for Print Markets

It’s always easier to look back at a year when the review turns up mostly good news, and, as it turns out, 2013 was a pretty good year for magazine, catalog and book markets alike.

Magazines
Especially after the 2012 end-of-year report by MediaPost News about a continued loss of advertising revenue in magazine markets, the best news for 2013 was the continued and significant decline of magazine closures. Only 56 titles closed in 2013, down from 82 closures in 2012 and a cataclysmic high of 428 closures in 2009. This, added to growing magazine readership, indicates the magazine market is stabilizing. Hopefully, the just- approved exigent postal rate increase won’t reverse this positive trend.

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