Walsworth Blog

The Battle to Gain Consumer Trust in Advertising

We live in a skeptical world. Everything from science to the news generates doubt, and advertising is hardly immune to that skepticism.

Consumers don’t automatically trust advertising, but that doesn’t mean it’s useless. There are still ways to build trust and generate results. Brands may just need to work a little harder and advertise a little more carefully. The multitude of options now available is good for brands. They can combine trusted, established advertising channels with new, more flexible channels for maximum effect.

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Save Your Magazine Big Money

People are always looking to save money, and it’s no different for niche magazine publishers.

Fabi Preslar, with SPARK Publications, and Kevin Evans, with WEB Media Group, gave a presentation titled 17 Huge (Hidden) Magazine Cost Saving Ideas at the Super Niche Media Event in Charlotte, North Carolina. They laid out four major areas where niche publishers can potentially save big money: people, processes, product and promotion.

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How Publishers Can Drive Revenue With a Content Hub

When it comes to digital presence, publishers are often aiming at a moving target. The expectations for online offerings are rapidly changing. It wasn’t that long ago many publishers slapped a PDF on their website, called it good, and the customer was happy. Now, this outdated style will have website visitors laughing (at you, not with you).

As the battle for reader attention continues, content hubs are becoming a necessary one-stop-shop. Andrew Shackelford, a Walsworth sales representative, is an experienced business development and marketing leader. He defines a content hub as “an online brand presence that leverages the value of content to achieve organizational marketing goals.”

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How Publishers are Driving Revenue Through Analytics

You may be missing one key to growing your publication’s business: analytics.

There are plenty of reasons you may not be using them.

  • “I don’t like numbers.”
  • “They don’t tell me much.”
  • “I haven’t got the data.”
  • “It’s too expensive.”

Stop. Right now. With the excuses.

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