Walsworth Blog

7 Social Media Mistakes Your Organization Should Avoid

Most people have a good idea of how to handle their organization’s social media, but mistakes still happen. Typos and errors are bound to happen sometimes, and they’re hard to avoid.

However, there are some mistakes that could deal a major blow to your brand.

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How often should you post to social media?

People have a lot of different opinions about social media. One argument often revisited by marketers is frequency of social media posts.

If you’re looking for a definitive answer, I have bad news. The target is constantly moving, and there are several schools of thought.

We’ve collected the social media theories of several leaders and experts in the field about how often you should post.

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How nonprofits can stay relevant and engaging on social media

Running your organization’s social media can be both and art and a science. You can find data on the best times to post. You can learn how to boost SEO using social media. However, some keys to social media success are less tangible.

Walsworth’s eBook, Social Media Strategy for Nonprofits explores ways to maximize social media results with minimal monetary investment, including how to stay relevant and engaging.

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Leveraging LinkedIn for Associations

Social media can be a low-cost tool for associations. The various platforms allow associations to drive membership and engage with existing members.

LinkedIn has remained a place for professional interactions since its beginning, and continues to offer valuable resources. It has become a hub of expert advice, networking and awareness.

LinkedIn offers helpful step-by-step instructions for nonprofits to get started. These instructions can be a useful resource for associations. Once you’ve established your presence, it’s time to reap the rewards.

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Best Practices to Curate Content to Benefit Your Business

An engaged audience translates into brand awareness and sales, but many companies struggle to create the effective blog content and timely social media postings needed to achieve this goal.

Curated content is a powerful tool to attract customers and enhance loyalty if the process is well managed. A mix of self-generated and curated content keeps your audience engaged and saves you time. Utilize these curation practices to best position your organization as the go-to website and source for your industry.

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