Walsworth Blog

Need a Social Media Role Model? Consider Weird Al

Let’s face it. We all need a role model from time to time, especially when we want to get better at something. And I’m always looking for ways to improve my social media savvy.

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A Beginner's Guide to the LinkedIn Publishing Platform

The premise behind LinkedIn’s Publishing Platform is simple: every LinkedIn professional has valuable insights to share – how to sell anything, how to lower churn rates, how to jumpstart a business – and the publishing platform is a natural place to share these insights. And now, thanks to the publishing platform, you can both curate and distribute your professional knowledge.

With more than 277 million members, LinkedIn is the ultimate professional networking site – and now you have even greater access to these members, even if you are not currently connected. Here’s what you can leverage with LinkedIn’s new publishing platform to build your brand and reputation as an industry thought leader.

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How to Boost Customer Engagement with Multichannel Marketing

The modern consumer is all over the place: reading blogs, browsing websites, hanging out on social media platforms, searching the Internet, and emailing on their desktop or mobile devices. In order to get their attention and keep your brand in the forefront of their minds, you need to reach out and interact with them wherever they are.

You can achieve this through multichannel marketing.

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How to Use Social Media to Build Your Brand

Is your business using social media for brand building and customer engagement, or does the fear of a tweet scandal – like US Airways recent NSFW post – keep your company from engaging on social media?

With social media usage now ubiquitous inside and outside of companies, avoiding social media is no longer an option. Businesses need a robust strategy to dynamically engage with customers via social media and build their brand.

Let’s consider MasterCard, a 48-year-old financial services corporation that, up until a few years ago, did not exactly have a reputation for being cutting-edge.

In 2009 when MasterCard’s CEO challenged the company to transform from a B2B financial services company to a consumer-focused payments technology company, social media proved key for accomplishing this branding transition. To integrate social media usage throughout the company, MasterCard launched a “Conversation Suite.”

Conversation Suite is more than just a social media monitoring program – it’s a dynamic, global insights and engagement engine that helps to move MasterCard away from just monitoring social media to using social media data for meaningful engagement that not only informs business decisions, but truly builds MasterCard’s brand.

Whether your business is just starting to use social media for brand building ¬– or your previous social media engagement efforts have fallen short – there’s a lot to learn from MasterCard’s innovative approach to brand engagement.

Here are the top brand-building social media “best practices” for your business:

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8 Tools to Enhance Your Social Media Marketing

Social media marketing may be all the rage, but it doesn’t have to become your life. If you’re spending too much time tweeting, searching for Facebook posts or otherwise keeping your various social media accounts relevant and current, these eight tools can help.

1. RivallQ

This analysis platform lets you keep an eye on the content marketing social media performance of any companies you want to monitor. Select the companies you want to review, save them into the system by creating a “landscape,” then check out the popularity of their latest social media posts and tweets. Knowing what works and what doesn’t for companies similar to yours can help you shape your own social media content marketing strategies.

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