Walsworth Blog

Best Practices to Curate Content to Benefit Your Business

An engaged audience translates into brand awareness and sales, but many companies struggle to create the effective blog content and timely social media postings needed to achieve this goal.

Curated content is a powerful tool to attract customers and enhance loyalty if the process is well managed. A mix of self-generated and curated content keeps your audience engaged and saves you time. Utilize these curation practices to best position your organization as the go-to website and source for your industry.

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Save Time with Social Media Management Tools

You already know it’s important to develop a strong social media presence. You’re probably also aware that you can easily overextend yourself while managing all your social media posts, comments and responses. If you're having trouble juggling Facebook, Twitter, LinkedIn, Instagram and Tumblr, and wondering what else is around the corner, it's probably time to get started with social media management tools that can make this important job run much more smoothly.

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Create LinkedIn Influencer Groups to Boost Your Association Engagement

If you're looking to boost your association engagement on LinkedIn, your best sources may be all around you, in the wisdom of some of the most talented people within your organization.

One of the best ways to get the word out on LinkedIn is to create a LinkedIn influencer group that starts with stellar representatives of your organization: industry experts, innovators, association leaders, great storytellers, tech experts and other key people who can inform and enlighten people and potentially draw them toward your professional association.

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Leveraging Medium To Extend Your Blog Reach

Like many people in business, you're probably trying to stay on top of developments in social media that can help you reach your audience. So, if you haven't yet tried Medium, the trendy social blogging platform started by the co-founder of Twitter, here’s why Medium can be a great place to get your message across and draw followers who think like you do.

The biggest reasons? It's cool, it's passionate, and it's progressive. Medium is brimming with tags about modern topics from climate change and global water quality to driverless cars and virtual reality. Not only can you connect with people who are part of the changing fabric of society, you can also leverage this platform to market your own charitable and socially responsible initiatives and create and nurture connections on that level.

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Niche Social Media Channels to Reach Your Audience

You already know the importance of having a content marketing strategy to create a strong social media presence. This usually means highly popular mainstream platforms such as Facebook, Twitter, LinkedIn and Instagram, but depending on your company or organization, other social sites may be helpful as well.

While many such sites may be completely irrelevant to your organization, others could offer unique opportunities to connect with social networks that have a finely tuned audience that's more specific than you'd find among general users. If you want to engage with people with a narrow range of interests, you can search for niche social media channels or simply check out some of the niche social platforms below:

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