Walsworth Blog

Leveraging Instagram – The WHY and HOW for your organization

If you're riding the fence about whether to sign up for Instagram, or you've made the plunge but haven't done much with the platform, it's time to get started on what has become the fastest-growing social media network.

Instagram grew 60 percent in 2014, rising to 300 million users, including 64 million active users in the U.S. In 2015, the platform hit the 400-million mark to overtake Twitter and grew to more than 77 million U.S. users amid predictions of 100 million by 2018.

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Tips to Maximize Visibility of Your Great Blog Posts

You're putting out great blog posts that engage readers and impart information that is useful to them, but are you taking full advantage of the resources that can maximize visibility of those posts? Read on to learn more.

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LinkedIn Showcase Pages Help Focus Your Message

A LinkedIn Company Page provides an excellent way to grow your business presence on LinkedIn, but what if your company has several different products or services or is an umbrella for several niche businesses? That's when you can turn to Showcase Pages for targeted promotion directed to the right audiences.

Showcase Pages just joined the LinkedIn lineup in 2014, but have quickly become must-haves for businesses. Such a page is an extension of your brand, but it can also stand on its own, with a unique voice, marketing strategy and shared content.

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6 Social Media Tips to Improve Nonprofit Organization Results

Nonprofit organizations exist to serve their communities, but these invaluable institutions also need to serve themselves to attract new audience members, keep their current audience members engaged, and improve the fundraising that is crucial to both ongoing and future endeavors.

You probably already know that social media is the most effective way to get the word out. It's where your audience is, both today's and tomorrow's, and the tools at your disposal have the potential to generate helpful social buzz. Here are six social media tips to get more nonprofit organization results.

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How Boomerang Can Step Up Your Marketing on Instagram

If your company has been taking advantage of the visual marketing power of Instagram, you should be pleased to learn about its latest offering: an app called Boomerang that loops five images for a one-second animation that repeats backward and forward and is similar to a GIF. Brands started using it within a day of its release last month, so if you want to be an innovator, now is the time.

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