Walsworth Blog

Facebook Notes: They're Back, and They're Better for Business

Remember Facebook Notes? It's time to take a new look at an old feature, because the social media giant has given Notes a makeover that makes it attractive for individuals and businesses alike.

Even though Facebook is the biggest social media player in the global game, it hasn't waded far into the world of blogs. Its Notes feature was, basically, a plain page on which users could write a simple note. That didn't leave a lot of room for people who wanted to say more on Facebook about certain topics.

But with the release of the new Facebook Notes, you will find many new features that can give you a more robust Facebook experience as well as a new aspect to your social media presence.

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Snap Up the Youth Market With Snapchat

Is your organization targeting the youth market with Instagram and Tumblr in your social media marketing? Great. But, you may have left one stone unturned: Snapchat, whose largest audience (37 percent) is 18- to 24-year-olds.

Eighty-six percent of Snapchat users are in the millennial range, age 34 or younger; of these, 26 percent are age 13 to 17 while 23 percent are 25 to 34. The percentage drops to 12 percent for 35- to 54-year-olds, and just 2 percent of those 55 and older use the platform.

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How to use Tumblr effectively for business

Businesses that want to reach younger audience should look beyond Facebook and Twitter, even beyond Instagram, to the diverse world of Tumblr. More than just a blogging platform, Tumblr sets itself apart by being a full social network with hashtags, comments, reblogs, followers and its Ask or Submit feature, in which users can ask questions of and submit posts to other users.

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Find the Best Social Media Channel for Your Audience

You already know the importance of keeping your business active on social media, where 74 percent of online adults are active, but have you figured out which social media channel is the best one for reaching your target audience?

While you should have a social-media strategy that includes multiple channels, you can avoid spending way too much time marketing, communicating and interacting on social media by putting your greatest efforts into the site that makes the most sense for your company.

Here are a few insights into the major players in the social media world and which may be the best social media channel for your audience.

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7 Key Ways LinkedIn Can Help Your Business Reach Your Audience

If you're not actively using LinkedIn for your company's marketing, you're missing out on a huge potential audience.

LinkedIn is the third-most popular social networking site behind Twitter and Facebook in terms of unique monthly visitors. Some 255 million people visit the site each month, ranging from individual employees to leaders of business.

Here are seven ways your company can utilize LinkedIn for marketing to reach and engage your audience:

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