Walsworth Blog

Key Components of Successful Marketing Campaigns

Targeted social media and email connections can be powerful drivers to lead your next successful marketing campaign.

While people may be communicating more and more through text messages and social media messaging, email still matters. Since half of the people who read email do so on mobile devices, make sure your content and your sites are optimized for mobile while still looking fine on desktop computers.

People on social media are looking for content that is entertaining, useful, informational and/or enlightening. If you fulfill a need or desire they have, you are of value to them. That can lead them to be more supportive of your company, its mission and its brand and, hopefully, by extension become more interested in your products and services.

The key of a communication-driven campaign is to coordinate the different elements so that all the pieces of the puzzle fit together to show the big picture of your campaign.

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How to Increase Event Engagement with Live Tweeting

Live-tweeting, whether done from the Academy Awards, a college hockey game or a conference, ensures that event news is timely and capitalizes on the energy of what's happening. Live tweets can pull in new followers, raise more interest in your association and increase your influence within your area of interest. But like any collection of information, it should have a coherent purpose and adopt a basic structure.

Here are some of the reasons you should be live-tweeting your events:

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How to Hook Potential Customers with Funnel Marketing

Luring in customers with funnel marketing is a little like fishing. They don't take the bait at first, but they're curious. So you show them a little more, and they move in closer. Some will nibble at the bait, while others will hang back and wait to see what else happens. You won't catch them all, but some fish will succumb to your marketing efforts showing them that the worm, minnow or leech at the end of your line is what they really want.

Also known as "mousetrap marketing," funnel marketing targets people for more positive results than worms on a hook or cheese on a trap. It's all about drawing people deeper into the scope of what you have to offer. It's a positive experience because the potential customer makes choices based on his interest in your offerings, and you benefit by weeding out less interested people.

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Marketing to Millennials, Part 2: Tips for Publishers

In Part 1 of our Marketing to Millennials series, we described why people born in the early 1980s to the early 2000s are such an important market segment.

In this post, we’re going to take a look at specific ways publishers can target this important demographic.

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Marketing to Millennials, Part 1: How to Connect

Millennials — people born in the early 1980s through the early 2000s — spend $1.3 trillion a year. They currently make up the vital demographic of 18- to 35-year-olds. But they’re a varying group of 18- to 35-year-olds, and marketing to Millennials is a different prospect.

This is not a monolithic group by any means. Millennials are more racially diverse, far more politically independent than any other demographic group, and more likely to be unaffiliated with a religion. These young people have grown up in a culture of individuality. They have been praised for their talents and rewarded for their successes. They don’t settle into the typical rites of passage that their predecessors did, such as getting married, buying a home and having children at socially appropriate times. They may not do any of these things, or they may do them at non-typical stages of life.

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