Walsworth Blog

The Role of Social Media in Your Integrated Content Marketing Strategy

Social media has taken the world by storm, and with good reason. It’s a boon for businesses because it facilitates easy and frequent communication with a customer base that’s constantly connected. But what does social media really do for a business? The answer is a little more complicated than you might think.

The Power of Social Media
While email messaging can be effective for communicating with both customers and prospects, the audience is limited to people you know about. The biggest benefit of social media is its ability to attract the attention of people you weren’t previously aware of.

Read More >

Using LinkedIn to Grow Membership – A Success Story

If you are like our many association customers, you are always on the lookout for ways to grow your membership.

Perhaps you have distributed complimentary copies of your association magazine to a targeted list of prospective members. Or, with recent advances in mobile publication apps, such as Walsworth Apps, perhaps you have sent marketing emails to your targeted list in order to offer a complimentary download of one of your interactive digital issues.

Both of these methods can garner new members who see the value of your association and the information and services you provide.

But, I will admit, when I read the Associations Now post, You Won't Believe The ROI On This Member Recruitment Campaign, my immediate response was, “Of course. LinkedIn would be a great place to recruit new members.”

In the article, Associations Now’s Joe Rominiecki reviews a LinkedIn membership campaign conducted by International Coach Federation, which experienced an amazing return on its investment. And, although the campaign required a lot of forethought and three months of effort, their actual cash expense was modest.

If you are in the business of growing membership, this article is for you.

Read More >

How to Hashtag to Increase Visibility to Your Tweets

While most folks are familiar with Twitter’s hashtag, not everyone is just as knowledgeable about using it effectively. Introduced in 2007, the hashtag is the “#” symbol you put in front of a keyword or topic in your tweet.

Using the hashtag correctly can increase visibility to your Tweets. Using it incorrectly can actually decrease the exposure of your tweet or even lead to annoyance or outrage in the social media scene.

Read More >

Social Media Priorities for Businesses: Where Should You Start?

Getting social media “right” is a lot more than amassing a big Twitter following or picking the best Instagram filter for your newest product photos. In a metrics-based world, it is all too easy for businesses to obsess over the number of likes or re-tweets they receive and lose sight of social media’s real purpose: making genuine connections with real customers to foster long-term brand loyalty.

When executed correctly, a great social media strategy will not only tell your business’s story, but also invite participation and create community.

If your business is new to social media, getting started can seem like a daunting, overwhelming task. Follow these steps to focus your time, energy and resources on what matters most:

Read More >

Is Tumblr Right for Your Business?

Tumblr may be less popular than Twitter or Facebook, but that doesn’t make it less powerful for spreading the word about your brand. This microblogging site lets you set up any number of customized blogs that feature photos, text, quotes, links, videos, music or any multimedia content of your choice from just about anywhere you happen to be. Social Media Examiner says Tumblr is home to more than 132 million blogs and ranks as one of the top 15 sites in the U.S.

Read More >

Join the Mailing List

Popular Posts

Social Media Strategy for Nonprofits