Once your print magazine joins the digital publishing arena with a Walsworth App, you have the opportunity to leverage the app to help maximize your readership.
Since you already have a solid network of people who enjoy your magazine, you can request that they help you generate buzz to motivate new and existing readers to download and try the app out.
Online networks are stocked with prolific bloggers, some of whom may already have mentioned your publication, linked to your website, or regularly checked in to review or discuss your content. Now is the time to reach out and recruit them to review your app and blog about it.
To Your Best Customers
You may already know who you’re hottest customers are, and they might be on fire if you offered them a free sneak peek at your new app in exchange for their testimonials. You can send them some of the same info you sent to the bloggers to see if they’re game. Let them know upfront you’re aiming to use positive testimonials in your upcoming mobile app campaign so they know where their kind words may end up.
To the Facebook Crowd
Setting up a Facebook fan page or group specifically for your digital app is another way to promote it. If yours is a fashion magazine, for instance, set up a group for people who enjoy sharing and learning creative fashion tips.
Then invite members of your main Facebook page to like your mobile app fan page or group. Create compelling posts to broadcast directly from your fan page or group so that Facebook shares draw others in.
To Your Website Visitors
Give your digital app traction on your website by creating a dedicated landing page or microsite. Make sure your website is also stocked with prominent calls to action that tell people to give your new app a try along with info and download links on your main and subscription pages.
To Video and Photo Fans
Creating a brief, catchy and entertaining promotional video for your app can help spread the word, as can a series of photo campaigns.
The photos can showcase teasers of app-only special deals or enticing content, or even behind-the-scenes pics of the digital publishing creation process. Video and photo campaigns can launch on Instagram, Pinterest and YouTube and then cross-pollinate to your other social media channels.
To Everyone Who Loves a Contest (or Bargain)
Creating a contest around your new app can help create buzz. Entrepreneur suggests urging people to share content promoting your apps on their social networks, and then choosing a random winner each week to receive a free download of your app or other magazine-related prize. The bargain part can come from offering the app for free, at a discount or as part of a subscription deal for the first week or so after you launch it.
Whatever methods you may choose, your network provides a ready-made arena in which to try them. The more publicity your network can help you generate, the higher your readership can soar.