Which email do you look forward to receiving most: an email from your best friend or an email from a massive corporation? And which of those two emails do you prefer to read? Easy choice, isn’t it?
So, if you’re interested in writing a successful marketing email to your audience, try toning down that corporate look and create a more minimalist email design. Write in a conversational, respectful voice.
Edit — Leave plenty of time for the editing and revision process. Grammar and style are just as important for email as they are for websites and blogs.
Test — Different email clients and mobile devices display emails differently. Send test emails to colleagues, or use a testing program to make sure your emails are going to look good on screens big and small. Testing reveals design mistakes before it’s too late, and testing programs can predict whether a campaign will get caught in a spam filter.
Format for mobile — If a campaign doesn’t display properly on mobile devices, especially one about a mobile app, it’s not going to perform very well. According to ReturnPath’s Email in Motion” infographic, 63% of Americans close or delete emails that aren’t optimized for mobile.