Industry Insights: Frequently Asked Questions About Printing & Finishing
In the world of publishing and commercial printing, customers often have questions about how to choose the right materials and finishes for their books, magazines and catalogs. At Walsworth, we hear many of these questions regularly. Below, we’ve compiled some of the frequently asked questions (and clear answers) about paper stock, binding methods, finishing techniques, durability, mailing, environmental considerations and cost/value trade-offs. Use this as a guide to make informed decisions for your next print project. Paper Stock Selection Choosing…
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The State of Catalog Marketing: What’s Working in 2025
In an age dominated by digital media, printed catalogs have surprisingly held their ground and even gained new relevance in 2025. Major brands are returning to physical catalogs to cut through digital noise. For example, J. Crew reintroduced its iconic print catalog and Amazon launched a toy catalog to give consumers a tactile browsing experience and ultimately drive them to online purchases. Far from being relics, print catalogs are proving to be a powerful marketing tool, especially in B2B industries…
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Why Industry Catalogs Still Reign Supreme in the Digital Age
In an era when almost everything is online, from shopping carts to customer service, it might seem counterintuitive to talk about the enduring value of printed catalogs. But for companies in the hobby, building and manufacturing space, the print catalog remains a cornerstone of customer engagement and product sales. Far from becoming obsolete, printed catalogs have evolved into powerful, high-impact tools that deliver a tactile, immersive experience that digital platforms simply can’t match. While digital catalogs and e-commerce platforms offer…
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USPS To Offer 10% Postage Discount with Catalog Insights Promotion
The United States Postal Service is launching a new Catalog Insights Promotion, offering a 10% discount on postage for qualifying catalog mailings. If you’re looking to get more value from your marketing dollars, this promotion presents an excellent opportunity, especially for brands that rely on printed catalogs to connect with customers. Key Promotion Dates Registration Window: August 15, 2025 – June 30, 2026Promotion Period: October 1, 2025 – June 30, 2026 Do You Qualify? To be eligible for the discount,…
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The “AND Era:” Combining the Power of Offset and Digital Printing
The global print industry is entering what NAPCO Research has dubbed the “AND Era”: a strategic phase where printers no longer choose between offset and digital printing, but instead leverage the strengths of both methods working in tandem to support each other. In a recent study sponsored by Kodak and featured in Printing Impressions, researchers found that commercial printers across the U.S., Germany and Japan are adopting hybrid production models to serve a broader range of customer needs more efficiently…
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Walsworth’s Guide to Creating Durable Print Products
Manufacturing floors and job sites are hostile to paper. Oil‑stained gloves flip pages, airborne grit abrades covers and manuals are tossed into toolboxes instead of bookshelves. If a catalog tears or a guide book’s spine cracks, information is lost and credibility goes with it. Building durability into the print specification up front keeps your product in circulation longer and reduces reprint costs. At Walsworth we look at durability holistically; substrate, ink, coating and binding all have a role to play.…
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