Walsworth Blog

Introducing "Successful App Engagement for Associations"

The widespread adoption of apps has opened up amazing opportunities for associations. The right publishing app can engage members, attract new members and easily share important information with an audience.

Successful App Engagement for Associations is a guide to publishing apps. After building hundreds of apps, our team knows what works. We’ve brought in three of our most knowledgeable people to share their expertise.

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Four Walsworth Publishing Apps Receive AM&P Excel Awards

Walsworth is proud to announce that four of its association apps received award recognition in AM&P’s EXCEL Awards, which recognizes excellence and leadership in nonprofit association media, publishing, marketing and communications.

An overview of each association and mobile publishing app is provided below.

Digital Presence Assessment Info RequestAll share common goals:

  • Combining content from various sources to make it available in one convenient place
  • Increasing member engagement with interactive content and update alerts
  • Providing analytic insights to understand what content members value most
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Behind the Scenes: Employee Spotlight on John Burgess

Here at Walsworth, we’re lucky to have many excellent employees. These are the people who make our company run. Some of them interact with our customers every day, but many of them don’t. We’re lucky to have these people, and are sharing a little bit about them in our Behind the Scenes series.

John Burgess officially joined Walsworth in May of 2009, although he’d been working with the company before that through a partnership with Walsworth Yearbooks. As Director of Strategy and Innovation, Burgess is responsible for supporting the company’s planning, strategic initiative and innovation efforts.

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Summer 2018: it’s like Candy Land for association lovers

We’re on the brink of an exciting summer for associations! There are plenty of great events coming up through Association Media and Publishing (AM&P), and Walsworth will be along for the ride.

The big event
AM&P’s big event of the year is happening this month! The 2018 Annual Meeting will be held June 25-27 at the National Housing Center in Washington, D.C. It’s a one-of-a-kind opportunity for the people who work in the association world.

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Ideas for Comprehensive Member Retention Programs

Why should someone join your association? And why should a member renew their membership?

These are questions your association works to answer every day as it communicates its value proposition both externally, to the world, and internally to its employees, volunteers and membership.

Answers to these questions will provide the basis for acquisition and retention programs that will help your association grow its membership. We describe several components of comprehensive member retention programs here.

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