Walsworth Blog

The State of Association Publishing

Publishing, at its core, is about creation and sharing of knowledge. For associations, the publishing team is focused on creating and sharing knowledge pertinent to the mission of that association. However, associations must acknowledge that the world is changing. Keeping up will require hard work, and many associations will need to make a fundamental change in the way they approach publishing.

We detail the current state of association publishing below, and the need for change.

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5 Ways Your Association should be Using Video to Engage Members

Video is an increasingly useful resource for every organization working to connect with people. It can be a great tool for further engaging your members. Adding video to the ways you already engage with members – methods like email, social media, print and your website – can help attract and engage members.

Here are five ways your association can use video:

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A New Resource for Associations Preparing an RFP

You’ve probably seen it at your association office: an employee slumped over his or her desk, head in hands, stressing over the creation of a Request for Proposal (RFP).

That despondency doesn’t have to be part-and-parcel of submitting an RFP. Our eBook, Creating a Successful RFP: A Guide for Associations, walks through the process step by step.

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Finding the Right Video Production Partner

Video is a growing component of marketing, engagement, training and communication in general. Video marketing can be powerful, but your association may lack the resources to create and implement an effective strategy. Finding the Right Video Production Partner for your Organization is a valuable resource to begin planning your strategy and finding the right partner.

Your association can benefit from the increasingly vital role video plays. Video is one of the best ways to get the right message in front of the right audience. However, the typical association team will not be equipped to handle the demands of video production.

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Establish Your Association as an Authority with the Right Blog Partner

Your association performs an important function for people united by a common interest, career or goal. Members look to you for guidance, education and to stay informed. A well-run blog can be key to establishing your association as an authority in the field. However, many associations do not have the staff or experience needed to run a successful blog. Starting and maintaining a blog may sound simple, but it requires planning and upkeep.

Finding the Right Partner to Start or Run Your Association Blog is a useful tool for getting started and maintaining high standards when hiring a partner.

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