Walsworth Blog

The State of Association Publishing

Publishing, at its core, is about creation and sharing of knowledge. For associations, the publishing team is focused on creating and sharing knowledge pertinent to the mission of that association. However, associations must acknowledge that the world is changing. Keeping up will require hard work, and many associations will need to make a fundamental change in the way they approach publishing.

We detail the current state of association publishing below, and the need for change.

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New Printing Press Improves Operations

Walsworth is proud to announce the addition of a new press to our facility in Marceline. The Heidelberg Speedmaster XL 106-8P, nicknamed “H6” by employees, was commissioned on Jan. 29, 2018.

The addition of the new press is another testament to our continuous improvement program. We believe that consistent investment in new equipment allows us to keep printing high-quality material in an increasingly efficient and environmentally-friendly way.

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Behind the Scenes: Employee Spotlight on Kim Zahner

Kim Zahner is going on 27 years at Walsworth. She’s a proud mom, active member of the community and dedicated employee. She took the time to answer a few questions and share a look at her life, at Walsworth and outside the company’s doors.

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Repurpose and monetize existing content with a book

Reduce, Reuse, Recycle. This is the mantra of those who want to avoid waste and repurpose useful material to extend its value. This mantra doesn’t just apply to plastic bottles – magazine publishers should apply this concept to their content.

Reusing or recycling content into books gives extra life to excellent material. These books can extend the life of the content, engage current subscribers and attract new readers.

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Publishers Should Identify Niches to Increase Reader Engagement

“You can please some of the people some of the time, you can please all of the people some of the time, but you can’t please all of the people all of the time.”

This quote’s earliest attribution dates back to 14th-century monk John Lydgate. In today’s world, the question for publishers is: how do you please the greatest percentage of your readership most of the time?

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