Why B2B Catalogs Still Drive Sales in a Digital-First World
Will Lubaroff
September 5, 2025
On Thursday, March 20, 2025, Deb Holloway and Kim Thumm attended the Graphic Media Alliance’s 2025 Michigan Print Excellence Award (PEA) reception to accept multiple awards on behalf of the outstanding print work performed at Walsworth – Saint Joseph. Walsworth received nine awards, ranging from bronze to gold, as well as the coveted “Best in…
In a world where digital marketing and online reading dominate, it might seem like print magazines are becoming a thing of the past. However, research suggests that print magazines still hold a unique and important place in marketing and consumer engagement for several key reasons. A recent study titled “Don’t forget about customer magazines: the…
In an era where information is instantly accessible through screens, one might assume that print has become obsolete. However, the reality is the opposite – printed materials like magazines, catalogs and books continue to thrive and provide unique benefits that digital formats cannot replicate. Print remains a vital part of communication, marketing and storytelling, offering…
In today’s competitive business landscape, every investment must demonstrate its value. Print is no exception. While digital marketing and online content often dominate discussions, print continues to play a crucial role in brand recognition, customer engagement and revenue generation. For publishers and businesses alike, investing in high-quality printing is not just an expense – it’s…
The fulfillment process for print magazines, catalogs and books can be a complex and time-consuming task with lots of room for errors. Getting your print products into the hands of your customers in a timely manner is crucial for maintaining your brand’s image – fulfillment errors can lead to delays, errors and dissatisfied customers. This…
Coffee table books are more than just reading material; they’re conversation starters, decorative centerpieces and treasured gifts. Often filled with stunning photography, captivating artwork or unique collections, these books demand a level of quality that goes beyond the average paperback. For publishers in the world of coffee table books, the printing process is the final…
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Feel free to use approximations when specifics are not yet determined.
To begin the quoting process, please submit the form below.
Feel free to use approximations when specifics are not yet determined.
To begin the quoting process, please submit the form below.
Feel free to use approximations when specifics are not yet determined.