Print magazines are resilient. They appeal to people of all ages. Their tactile qualities, advertising effectiveness and security make them favorites of readers and advertisers alike. The question is no longer whether print magazines work or not, the challenge is how to best engage readers and satisfy advertisers while managing costs and schedule integrity.
We Live and Breathe Special Interest Magazines – Just Like You
That's where Walsworth enters the picture.
We have decades of experience serving special-interest magazine publishers—association, regional, business, professional and trade, scholarly, religious, and more niche consumer titles than we could ever list. Meeting the needs of small- and mid-market publishers enabled Walsworth to become North America’s third-largest magazine printer. Here’s how you can benefit from partnering with us:
Our skilled paper management team always has your back. They work side-by-side with you to identify and secure paper stocks that meet your budget and branding goals. An extensive in-house paper selection provides high value while eliminating inventory costs. Plus, our team is well versed in everything related to environmental paper selection.
Multiple Print Platforms
Choose from web heatset or coldset, sheetfed or variable data digital printing systems. Whatever print flexibility you need to reach your target audience, Walsworth can deliver. Consistent and reliable quality comes free-of-charge thanks to our G7® Master Qualification from IDEAlliance and Master Printers of America status.
Multiple Magazine Production Facilities
You get all the advantages of multiple locations – capacity, redundancy, geographic – without feeling lost in the crowd. We’ll help evaluate your needs and put together a production plan that maximizes your publishing potential.
Mailing, Distribution and Fulfillment Advantages
With so much riding on this area, we front loaded sophisticated data management and mail list processing systems. And downstream you can access advanced mail co-processing and pool shipping options. We can also drop or bulk ship your publication. We are a designated U.S. Postal Service Premier Mailer with tons of domestic and international mailing experience. There’s no mailing or distribution challenge we can’t solve.
Reader Engagement Options
Your financial success centers on delivering engaging content and advertising. You can deliver more relevant content through our personalization/customization technologies. We offer robust data services combined with a wide range of capabilities – ink jet imaging, demographic binding, variable data digital printing and bindery specialties that add involvement and personalization. Choose from among gatefolds, belly wraps, tip-ons, inserts, uniquely shaped labels or polybagging to invite readership and advertising engagement.