Smart Printing Options to Enhance Your Member Publications
In today’s crowded media landscape, your association’s publication is more than just a magazine; it’s a key tool for member engagement, retention and pride. Whether you’re producing quarterly journals, monthly newsletters or annual reports, the quality and uniqueness of your printed materials can make a lasting impression. That’s where smart printing options come in. By leveraging specialty techniques like custom bindings, premium coatings and variable data printing, you can elevate your publication from ordinary to unforgettable. These enhancements not only…
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From Idea to Mailbox: Streamlining the Magazine Production Process with Walsworth
Publishing a magazine for your association or membership group is a labor of love. It’s a tangible reflection of your organization’s mission, a way to engage members, share industry news and reinforce your brand. But between editorial deadlines, design approvals and the logistics of printing and mailing, it can be easy for the production process to fall behind schedule. At Walsworth, we work with magazine publishers across a range of industries and know what it takes to deliver a publication…
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How High-Quality Print Drives Member Retention and Engagement
For professional and membership-based associations, member retention is everything. Recruiting new members can be costly and time-consuming, so keeping existing members engaged and committed is a key driver of long-term sustainability. While digital communications have become more prominent in recent years, high-quality print materials continue to play a critical – and often underutilized – role in member engagement strategies. From beautifully designed magazines to commemorative member books, printed materials give associations a powerful way to connect with their members on…
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Personalization Power: Unleashing the Potential of Variable Data Printing
In today’s competitive marketplace, personalization isn’t just a nice touch – it’s an expectation. From targeted email campaigns to curated social media ads, audiences are growing more accustomed to content tailored specifically to them. But digital engagement is only half the story. Print, too, has entered the age of personalization, thanks to the evolution of variable data printing (VDP). Variable data printing enables publishers, marketers and business owners to produce printed materials that are uniquely customized for each recipient, without…
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Walsworth Honored with Multiple 2025 GraphEx Awards
Each year, the Printing & Imaging Association MidAmerica’s GraphEx Awards celebrate the best in print craftsmanship across the country. Walsworth is proud to once again be recognized for excellence in printing and binding, taking home numerous awards spanning yearbooks, books, magazines and specialty print projects. These honors not only reflect the dedication and expertise of our teams but also showcase the creativity and vision of our customers. Keep reading for a look at our winning entries and how Walsworth helped…
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Revolutionizing Efficiency: Walsworth’s Print-on-Demand Process
In today’s fast-paced publishing world, meeting tight deadlines and delivering customized products is crucial. At Walsworth, we’ve streamlined our book production process with state-of-the-art technology that enables us to deliver high-quality printed materials – on time, every time – through our efficient Print-on-Demand (POD) process. What is Print-on-Demand? Print-on-demand is a modern production method that allows us to print only what is needed, precisely when it’s needed. Whether it’s a single perfect-bound book or personalized printed materials, the POD process…
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