Personalized Print: The Next Frontier for B2B Catalog Marketing
Will Lubaroff
September 12, 2025
Personalization has redefined digital marketing, yet many B2B teams overlook its impact in print. That is a missed opportunity. Variable data printing gives your catalog the power to speak to specific companies, regions, selling seasons
In 2025, every B2B buyer lives online, yet print catalogs continue to move revenue. That is not nostalgia. It is about how people feel when stakes are high, how trust is earned inside a room
Print catalogs have never stopped working in B2B marketing; what changed is the job they do. Twenty years ago, a catalog often served as the primary product database and an ordering channel. Today, your buyers
We sat down with Cassie Elliott, Customer Service Manager at Walsworth – Marceline, to walk through what customers can expect during their first press check and why this step can make a big difference in the final product.
Ripon, Wisconsin (Aug. 20, 2025): Walsworth is reinforcing its commitment to the Ripon community with two major investments: a state-of-the-art perfect binder that will elevate the company’s production capabilities and continued support of the Ripon
If your printing program depends on faster cycles and professional quality, today’s digital presses deliver. For books, magazines and catalogs, recent advancements translate into practical gains you can feel in schedules, budgets and outcomes. Speed
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To begin the quoting process, please submit the form below.
Feel free to use approximations when specifics are not yet determined.
To begin the quoting process, please submit the form below.
Feel free to use approximations when specifics are not yet determined.
To begin the quoting process, please submit the form below.
Feel free to use approximations when specifics are not yet determined.