Industry-Catalogs
Blog
Will Lubaroff

Why Industry Catalogs Still Reign Supreme in the Digital Age

In an era when almost everything is online, from shopping carts to customer service, it might seem counterintuitive to talk about the enduring value of printed catalogs. But for companies in the hobby, building and manufacturing space, the print catalog remains a cornerstone of customer engagement and product sales. Far from becoming obsolete, printed catalogs…

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USPS-Catalog-Promotion-Header
Blog
Will Lubaroff

USPS To Offer 10% Postage Discount with Catalog Insights Promotion

The United States Postal Service is launching a new Catalog Insights Promotion, offering a 10% discount on postage for qualifying catalog mailings. If you’re looking to get more value from your marketing dollars, this promotion presents an excellent opportunity, especially for brands that rely on printed catalogs to connect with customers. Key Promotion Dates Registration…

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and-era
Blog
Will Lubaroff

The “AND Era:” Combining the Power of Offset and Digital Printing

The global print industry is entering what NAPCO Research has dubbed the “AND Era”:  a strategic phase where printers no longer choose between offset and digital printing, but instead leverage the strengths of both methods working in tandem to support each other.  In a recent study sponsored by Kodak and featured in Printing Impressions, researchers…

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Durable-print-products
Blog
Will Lubaroff

Walsworth’s Guide to Creating Durable Print Products

Manufacturing floors and job sites are hostile to paper. Oil‑stained gloves flip pages, airborne grit abrades covers and manuals are tossed into toolboxes instead of bookshelves. If a catalog tears or a guide book’s spine cracks, information is lost and credibility goes with it. Building durability into the print specification up front keeps your product…

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Offset-in-2025
Blog
Will Lubaroff

Why Offset Printing Is Still Effective in 2025

In a time when digital transformation is at the forefront of nearly every industry, one may assume traditional printing methods are fading into the background. But for printers and publishers in 2025, offset printing is not only still relevant – it’s thriving. From large-scale magazine, book and catalog production to hybrid print strategies that combine…

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Printing-enhancements
associations
Will Lubaroff

Smart Printing Options to Enhance Your Member Publications

In today’s crowded media landscape, your association’s publication is more than just a magazine; it’s a key tool for member engagement, retention and pride. Whether you’re producing quarterly journals, monthly newsletters or annual reports, the quality and uniqueness of your printed materials can make a lasting impression. That’s where smart printing options come in. By…

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