The ROI of High-Quality Printing
In today’s competitive business landscape, every investment must demonstrate its value. Print is no exception. While digital marketing and online content often dominate discussions, print continues to play a crucial role in brand recognition, customer engagement and revenue generation. For publishers and businesses alike, investing in high-quality printing is not just an expense – it’s…
Tips for Streamlining Your Print Fulfillment Process
The fulfillment process for print magazines, catalogs and books can be a complex and time-consuming task with lots of room for errors. Getting your print products into the hands of your customers in a timely manner is crucial for maintaining your brand’s image – fulfillment errors can lead to delays, errors and dissatisfied customers. This…
What To Consider When Printing a Coffee Table Book
Coffee table books are more than just reading material; they’re conversation starters, decorative centerpieces and treasured gifts. Often filled with stunning photography, captivating artwork or unique collections, these books demand a level of quality that goes beyond the average paperback. For publishers in the world of coffee table books, the printing process is the final…
USPS Proposed Changes for July 2025: What We Know So Far
The USPS has released an overview of potential changes they plan to propose with the July 2025 rate increase. While these are still proposals and subject to change, it’s important to be aware of the potential impact on your mailing strategies. Here’s a quick rundown of some key areas being considered: Marketing Mail: Big changes…
Tips for Ensuring a Smooth Commercial Printing Process
For publishers, the printing process can be a complex journey with many twists and turns. With so many complicated steps in the printing process, numerous factors contribute to a successful outcome. This blog post offers valuable tips to help publishers navigate the printing process smoothly, from file preparation to choosing the right printing partner. File…
The Value of Printing Expertise
For publishers of books, magazines and catalogs, the quality of the finished product is crucial. While online platforms offer additional reach, print remains an important medium for engaging readers, showcasing artistry and establishing brand identity. However, achieving a truly exceptional print product requires more than just sending files to a printing press. It demands expertise…
The Hidden Costs of Cheap Commercial Printing
In today’s competitive market, publishers are constantly seeking ways to reduce expenses, particularly when it comes to printing costs. While the allure of the lowest price is undeniable, opting for the cheapest printing option can often lead to unexpected and costly consequences. This blog post will delve into the hidden costs associated with cheap commercial…
Creating Opportunities Through Print: Walsworth’s Mission
At Walsworth, we believe in creating a positive impact on every level. Our company mission is to create opportunities for our team, customers and communities through print. This commitment extends beyond simply producing high-quality printing solutions – it’s about fostering a thriving environment for our team, building lasting partnerships with our customers and making a…
The Vital Role of Walsworth’s CSRs: An Interview With Cassie Elliott
At the heart of every successful print project lies a dedicated team of professionals who ensure customer visions are brought to life. One incredibly vital role is that of a Customer Service Representative (CSR) at Walsworth. We sat down with Cassie Elliott, Customer Service Manager and Pre-Press Manager at Walsworth – Marceline, to learn more…
6 Tips for Creating Engaging Content for Your Publication
In today’s fast-paced digital world, capturing and maintaining reader attention is more crucial than ever. For magazine publishers, creating engaging content is the key to increased readership, a more interactive reader base and ultimately, a more attractive publication for potential advertisers. The Power of Engaging Content Engaging content is more than just informative; it’s captivating,…
