How Walsworth Prints With a Sustainable Future in Mind
At Walsworth, we believe in creating beautiful, high-quality printed products while minimizing our environmental impact. From the moment a tree begins its journey in a Michigan forest to the finished product delivered to our customers’ doors, sustainability is a core principle we adhere to throughout our printing process. Learn more in our video, From Forest […]
USPS Proposes Pricing Changes, Rate Hikes for July 2024
The United States Postal Service (USPS) is gearing up for some significant changes in July 2024, aiming to streamline operations and enhance services. These changes have only been proposed and are still subject to approval and/or change by the PRC. Here are some highlights from the proposed changes: Delivery Network Redesign: USPS will continue to […]
From Press to Pages: An Interview With Walsworth’s Master Magazine Printers
As a printing company with 87 years of experience, there’s a lot of skill and knowledge amongst our talented staff. We sat down for a conversation with two of our master magazine printers; Phil Archer, General Manager at Walsworth – Saint Joseph, and Jack Maddox, Press Manager at Walsworth – Fulton, to find out more […]
Distribution Strategies for Print Magazines: Tips for Reaching Your Audience
In the ever-evolving landscape of publishing, one thing remains constant: the importance of effective distribution strategies for print magazines. Whether you’re a small association or a global general interest magazine, reaching your audience is key to the success of your publication. In this article, we’ll explore valuable distribution tips that can help you reach your […]
7 Ways Print Can Benefit College Recruiters
The job of a college recruiter isn’t easy. With countless colleges and universities across the country competing for prospective students’ attention, how do you stand out above the rest? Before you turn to university-branded pens or can koozies, we suggest trying an alternative: print. High-quality printed materials give prospective students a break from digital noise […]
8 Tips: Choosing the Right Printer for Your Alumni Magazine
In Walsworth’s latest webinar, Choosing a Printer for Your Alumni Magazine, we invited Walsworth sales reps Pete Gersonde, Jason Marsh and David Vella to speak with us and share some of their experiences working with alumni magazines. During our conversation, the three experts highlighted eight factors that should go into the decision-making process when choosing […]
7 Engaging Content Ideas for Your Alumni Magazine
In the realm of alumni communications, a regularly published alumni magazine stands out as a tried-and-true method of keeping alumni engaged and connected with their alma mater. If you’re creating an alumni magazine for the first time, or you’re looking for ways to freshen up an existing magazine, these seven content ideas will help you […]
How To Increase Alumni Engagement Using Print
Alumni engagement is a critical component of any university’s success. Engaged alumni can provide valuable support through donations, volunteering and advocacy. This begs the question: how do you engage alumni? It can be hard to compete with the constant stream of emails your alumni are receiving. In the age of digital noise, how does your […]
How To Design a Magazine Layout: A Practical Guide for B2B Professionals
Designing a magazine layout is a dynamic process that requires a blend of creativity and technical know-how. Whether you’re creating a brand new magazine, making a change to your existing publication’s layout or transitioning to a new editorial team, implementing a structured approach can significantly enhance the visual appeal and readability of your publication. In […]
How Walsworth Makes Switching to a New Printer (Relatively) Easy
Sometimes, the time comes to make a change – even when you’ve been working with the same printer for a long time. There could be a variety of reasons for switching printers: quality concerns, timing, cost and transportation logistics, among many other things, could influence your decision. Switching to a new printer can be a […]
