Four Advantages of Using LinkedIn
LinkedIn has evolved so much in recent years that it’s time to stop thinking of it as just a social site for recruiting or networking. True, it did start out with a primary aim of linking employers with potential employees, providing a place for individuals to post resumes and offer referrals and for employers to post current job openings. Since then, however, LinkedIn has evolved into a much more robust tool that can and should be used for so much…
Read MoreWhat’s New in Adobe Creative Cloud
Adobe released new apps, along with new features in existing apps, on November 4. Although many apps got updated, we are going to primarily focus on Adobe® Photoshop®, Adobe® Illustrator® and Adobe® InDesign®. While there are a lot of new features and enhancements, I recommend waiting to update your apps until there is some time to identify and work out any bugs, if needed. What’s New in Photoshop (Desktop) New features include: Cloud Documents, Improved Presets, New Object Selection Tool,…
Read MoreHow to keep your mailing list clean AND save time and money
In 2019, the population of the United States has reached approximately 329.5 million. About 40 million of those citizens have changed or will change their home and/or business address. That’s about 12 percent of Americans. It’s a significant number and brings up a good reason to make sure your mailing list is clean: You’ll cut costs and delivery time. The benefits of good mailing list hygiene Good data on your mailing list can offer real benefits for your magazine’s efficient…
Read MoreOur Commitment to Customer Experience
One of the ways Walsworth commits to an excellent customer experience is through employing the best in the field. Mail Operations Manager Lucas Vandermolen recently completed the Periodicals Professional certification training from the United States Postal Service. Completion of this course ensures Vandermolen has the most accurate, comprehensive knowledge of periodical magazine mailing available. Standing Out Vandermolen traveled to the National Center for Employee Development in Norman, Oklahoma, for three days of training in August. “That’s where the USPS provides…
Read MoreUSPS Proposes Postage Rate Increase
The United States Postal Service filed notice this week proposing an increase in postage rates. If approved by the Postal Regulatory Commission, the rate hike would take effect Jan. 26, 2020. What does that mean for me? The average price increase for mailing services by the USPS would be about 1.9 percent overall, but will vary by class and category of mail. Below is information on proposed consumer pricing. We will post more information on retail pricing as we are…
Read MorePostal Potpourri of Potential Changes You Need to Know
Boy, a lot of exciting things are going on right now with the U.S. Postal Service. Let me share a few important tidbits that may affect you: Recently, the United States opted to stay part of the Universal Postal Union, or UPU, which handles international mail. The decision to possibly leave was based on the feeling that the cost of terminal dues was not shared equally among all nations. The compromise that was made to keep the U.S. in the…
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