Walsworth – Ripon Excels at GLGA Awards
Quality is of the utmost importance at every Walsworth facility, and we appreciate when that effort is recognized. It is an honor to have seven publications from our Walsworth – Ripon facility recognized at the Great Lakes Graphics Association’s Graphics Excellence Awards ceremony on Sept. 30. The yearly GLGA competition recognizes companies in the Great Lakes area – Illinois, Indiana and Wisconsin – for “superb craftmanship in the design, creation and production of top-quality printed material they produce for their…
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How Digital Editions and Print Magazine Can Benefit Each Other
Many people in the print industry have become concerned about how their products will fit into our increasingly digital world. We have seen organizations ignore digital or – going the opposite direction – put their publications online in lieu of printing them. Either move is to your company and consumer’s disadvantage. The combination of digital and print makes your overall product offering better. Rather than take our word for it, let’s explore the compounding issues which make the sum of…
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What’s Happening with Paper Right Now?
You may have heard about some issues that the printing industry is having with paper right now. In this blog, we’ll take you through some specifics of what’s going on, how we are working through it and what you can do to help us make sure you get what you want. How Paper Mills Work and What’s Going On There Right Now First, mills establish monthly paper tonnage allocations based on historical purchases as well as other factors and communicate…
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Lions and Tigers and Postal Increases? OH MY!
On Monday, July 19, the Postal Regulatory Commission approved the rate increase scheduled for Aug. 29, 2021. Other than the increase that hit in January, this is one of the biggest increases mailers have seen in years. With the average increase ranging from 6.808% to 8.804%, this increase will significantly affect yearly preplanned budgets and how mailers choose to move forward. This increase is the option current postal leadership feels will best help the USPS recover from the loss of revenue…
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Text Marketing: Not Just for Flash Sales
If you own a cell phone, you’ve almost certainly received marketing text messages. Also known as SMS marketing, marketing text messages often advertise a sale or limited-time offer for consumer products. Some of them read as spam messages — and some actually are. Unlike marketing emails — many of which often are never opened, let alone read — nearly every text message is opened within a few minutes of receiving it. Given this accessibility, it can be a great tool…
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Words of Wisdom Webinar: The Duotone Effect
We know it’s hard to keep up with design trends and even more impossible to learn how to replicate all of them. It is increasingly complex with many trends going in and out of style constantly, and you may feel like it isn’t worthwhile to learn each new technique. However, some design trends perpetually cycle through the mainstream that every designer should have in their arsenal. Join us for the third edition of our Words of Wisdom Webinar Series: The…
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