U.S. Postal Service Proposes Temporary Rate Changes for 2024 Holiday Shipping Season
In an effort to ensure smooth operations and on-time delivery during the upcoming peak season, the United States Postal Service (USPS) announced on Thursday, Sept. 5 their intention to temporarily increase prices on select package services in the coming months. The rate increases would affect select commercial and retail domestic competitive parcels, including Priority Mail […]
How Local Magazines Win the Hearts of Their Readers
Local publications, like city and regional magazines, comprise a unique class. That’s because most people like where they live, and they enjoy reading content that echoes the best aspects of local life. City/Regional magazines are masters at civic storytelling, celebrating the soul of neighborhoods and capturing the essence of local life. And readers respond with […]
Color Correct: Why and How to Achieve Accurate Color Representation in Print
Your brand relies on accurate print color. According to Idealliance, “Color consistency reinforces trust. Inconsistency with colors associated with a brand subconsciously diminishes it, and erodes brand loyalty.” You also want the images in your publication to stay true to the artist’s vision and/or accurately show what’s being pictured. But how can you achieve consistent, […]
Streamlined Solutions for Local Magazine Printing and Distribution
You have a lot on your plate as a publisher of local periodicals like city/regional magazines. Many of these publications require high-end production for a readership that views them as a luxury item. Readers cherish each issue and expect it to arrive on time and in pristine condition. There’s no room for error. Yet the […]
Building Community Through Print: Cost-Effective Strategies for City/Regional Magazines
In today’s digital age, print media faces unique challenges. However, city and regional magazines continue to hold a special place in the hearts of their communities. By focusing on building a strong community connection and carefully working within a set budget, these important publications can not just survive, but thrive. This article will give you […]
10 Tips for Advertising in City/Regional Magazines
Promoting your local business can be tricky, especially if you’re small- to medium-sized with a limited marketing budget. You’ve likely tried a variety of media to find the right formula. And that’s good. The most successful programs feature an integrated approach. But have you considered city/regional print magazines? Today, many are quick to dismiss print […]
Standing Out in a Crowded Market: How Local Magazines Can Build Engagement
In today’s digital age, where information is readily available at our fingertips, the role of print media has evolved. Local magazines, with their ability to delve deep into community stories and foster a sense of belonging, have a unique opportunity to thrive. However, with countless media options competing for readers’ attention, finding a way to […]
Understanding Printing Costs: A Breakdown of Factors
For publishers, the cost of printing is a significant factor in determining the viability, and ultimately the profitability of a project. Whether you’re producing a book, magazine or catalog, it’s important to understand the overall printing costs and what all goes into that number. In this blog, we’ll dive into the various costs associated with […]
CreativePro Week: Getting It Right, Right From the Start With James Wamser
Last week at the annual CreativePro Week conference, James Wamser, Walsworth’s Adobe Certified Instructor, presented a session titled “Getting it Right, Right From the Start.” This session focused on helping creative professionals avoid common pitfalls during the document setup phase, ensuring a smooth and efficient printing process. About CreativePro Week CreativePro Week was hosted from […]
Walsworth Hires Andy Billett as New Chief Operating Officer
PRESS RELEASE Marceline, Missouri; July 15, 2024 – Walsworth announced it has hired printing industry veteran Andy Billett as the company’s new Chief Operating Officer (COO). Billett will be replacing Walsworth’s current COO Jim Mead, who is retiring from the company in November and will be based out of Walsworth’s corporate office in Marceline, Missouri. […]
