How To Increase Alumni Engagement Using Print
Alumni engagement is a critical component of any university’s success. Engaged alumni can provide valuable support through donations, volunteering and advocacy. This begs the question: how do you engage alumni? It can be hard to compete with the constant stream of emails your alumni are receiving. In the age of digital noise, how does your […]
How To Design a Magazine Layout: A Practical Guide for B2B Professionals
Designing a magazine layout is a dynamic process that requires a blend of creativity and technical know-how. Whether you’re creating a brand new magazine, making a change to your existing publication’s layout or transitioning to a new editorial team, implementing a structured approach can significantly enhance the visual appeal and readability of your publication. In […]
How Walsworth Makes Switching to a New Printer (Relatively) Easy
Sometimes, the time comes to make a change – even when you’ve been working with the same printer for a long time. There could be a variety of reasons for switching printers: quality concerns, timing, cost and transportation logistics, among many other things, could influence your decision. Switching to a new printer can be a […]
Is AI Your Magazine’s Friend or Foe?
Few words generate more controversy than artificial intelligence (AI). From wonderment and inspiration to fear and distrust, AI covers the full spectrum of emotions. And like any breakthrough technology, there’s cause for a range of feelings. Reactions often depend on your perspective and, more specifically, how you see the technology impacting your future. For example, […]
Choosing the Right Binding for Your Magazine: Perfect Bound vs. Saddle Stitch
In the realm of communications and marketing, creating a magazine to connect with your audience is a powerful strategy. Magazines serve as a tangible representation of your brand, offering a unique platform to showcase content, stories, and updates. However, one crucial decision that often perplexes magazine creators is choosing the right binding method. In this […]
Celebrating Success: Walsworth Named Large Business of the Year
We are thrilled to announce that Walsworth has been honored as the Large Business of the Year by the Callaway Chamber of Commerce. This prestigious recognition is a testament to the remarkable contributions of our Fulton manufacturing facility. Each year, this award celebrates businesses demonstrating outstanding revenue and job growth, providing innovative products or services, […]
Navigating Change: Tips for Transitioning Your Publication to a New Editorial Team
Change is inevitable, especially in the dynamic landscape of publications. Whether your publication is evolving due to growth, restructuring or a change in leadership, transitioning to a new editorial team is a process that requires careful planning and effective communication. In order to keep the tone and theme of your publication consistent, it’s important not […]
The History of American Magazines
Magazines have been a part of American culture for as long as anyone can remember. Whether they’re sitting on a coffee table or in a doctor’s office, these publications represent hundreds of hours of work among countless writers, photographers, editors, designers and printers. But how did magazines get their start in the United States? This […]
Are Magazines Still Profitable?
With the rise of social media and digital publications, print magazines may seem like a relic of the past. With the internet at our fingertips, why invest in printing physical copies of a magazine when you can publish them online? This article will explore the benefits of print magazines, the viability of creating a magazine […]
USPS Announces Mailing Promotions for 2024
The United States Postal Service (USPS) has announced its 2024 promotions. These six USPS promotions, which were also available in 2023, are designed to incentivize marketers to use innovative technologies and strategies to enhance the value and ROI of direct mail. Continue reading below for a summary and key information about each USPS promotion available […]
