A stack of magazines on a desk next to a laptop and a pair of glasses. The top magazine has a question mark on the front.
Blog
Will Lubaroff

Are Magazines Still Profitable?

With the rise of social media and digital publications, print magazines may seem like a relic of the past. With the internet at our fingertips, why invest in printing physical copies of a magazine when

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Promotions Update
Blog
Walsworth Staff

USPS Announces Mailing Promotions for 2024

The United States Postal Service (USPS) has announced its 2024 promotions. These six USPS promotions, which were also available in 2023, are designed to incentivize marketers to use innovative technologies and strategies to enhance the

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Stacks of unbound magazines in the Walsworth -- Fulton printing press
Blog
Will Lubaroff

How Do You Make a Magazine?

Anyone who’s gone through the process of creating and distributing a magazine will tell you that it’s hard work. Creating a magazine involves a lot of moving parts – having a foolproof plan in place

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A stack of magazines on a wood table with the top magazine folded open.
Blog
Will Lubaroff

How Much Does it Cost To Print a Magazine?

Despite constantly advancing technology shifting us further towards digital forms of media, print is still very much alive, and magazines can still be a profitable endeavor. But if you’re considering starting a magazine or other

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Gloved hands shuffling through magazine pages on an industrial printer
Blog
Walsworth Staff

A New View of Magazine Cost Control

Cost control is a way of life in today’s publishing environment. Yet cost-saving efforts virtually always carry an element of bad news. And the worst news stems from cuts that make a publication less viable

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