first party data strategy graphic
Business Strategy
Taylor Kloth

Why You Need a First-Party Data Strategy

In the past few years, have you noticed how nearly every website you visit has a pop-up window asking you to allow cookies? Cookies, which are data sets used to store user history and information,

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6 USPS Promotions that increase direct mail ROI
Postage, Mailing and Distribution
Taylor Kloth

6 USPS Promotions that Can Increase Direct-Mail ROI

The United States Postal Service (USPS) has announced several USPS promotions for 2023. These six USPS promotions are designed to incentivize marketers to use innovative technologies and strategies to enhance the value and ROI of

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printing and digital are not enemies- book and laptop hybrid
Business Strategy
Taylor Kloth

Print and Digital Aren’t Enemies

For years, the print industry has been combatting the idea that print readership is waning. Although the popularity of print media fluctuated during the rise of digital platforms, we can now see digital editions and

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