Color Correct: Why and How to Achieve Accurate Color Representation in Print
Your brand relies on accurate print color. According to Idealliance, “Color consistency reinforces trust. Inconsistency with colors associated with a brand subconsciously diminishes it, and erodes brand loyalty.” You also want the images in your publication to stay true to the artist’s vision and/or accurately show what’s being pictured. But how can you achieve consistent, […]
Streamlined Solutions for Local Magazine Printing and Distribution
You have a lot on your plate as a publisher of local periodicals like city/regional magazines. Many of these publications require high-end production for a readership that views them as a luxury item. Readers cherish each issue and expect it to arrive on time and in pristine condition. There’s no room for error. Yet the […]
10 Tips for Advertising in City/Regional Magazines
Promoting your local business can be tricky, especially if you’re small- to medium-sized with a limited marketing budget. You’ve likely tried a variety of media to find the right formula. And that’s good. The most successful programs feature an integrated approach. But have you considered city/regional print magazines? Today, many are quick to dismiss print […]
Publication Design: Navigating the Creative Landscape of 2024
Welcome to the era of design evolution! In this blog, we’ll delve into the design trends we’re seeing in 2024 so far and how they apply to publications. Be sure to watch our free, recorded webinar hosted by Zach Field, Marketing Graphic Design Supervisor for Walsworth. Without further ado, let’s explore the trends shaping the […]
Choosing a Printer for Your Student-Run Publication
Producing a student-run publication is hard work. While your friends are partying, enjoying road trips or just hanging out, you’re doing serious work. Like keeping a check on your college’s administration. Investigating campus topics that the mainstream media misses. Providing an outlet for original literature or scientific research. The list goes on. You certainly don’t […]
Is AI Your Magazine’s Friend or Foe?
Few words generate more controversy than artificial intelligence (AI). From wonderment and inspiration to fear and distrust, AI covers the full spectrum of emotions. And like any breakthrough technology, there’s cause for a range of feelings. Reactions often depend on your perspective and, more specifically, how you see the technology impacting your future. For example, […]
USPS Announces Mailing Promotions for 2024
The United States Postal Service (USPS) has announced its 2024 promotions. These six USPS promotions, which were also available in 2023, are designed to incentivize marketers to use innovative technologies and strategies to enhance the value and ROI of direct mail. Continue reading below for a summary and key information about each USPS promotion available […]
A New View of Magazine Cost Control
Cost control is a way of life in today’s publishing environment. Yet cost-saving efforts virtually always carry an element of bad news. And the worst news stems from cuts that make a publication less viable over the longer term. It’s especially painful when we’re experiencing a resurgence in magazines—particularly print versions. According to a May […]
U.S. Postal Service Proposes New Prices for 2024
The United States Postal Service (USPS) announced its next price increase, which is set to take effect on January 21, 2024. This change will affect First Class, Periodical, Standard/Marketing Mail, Package Services, Bound Printed Matter, Media/Library Mail and other miscellaneous USPS fees. As of October 2023, the Postal Regulatory Commission (PRC) has not yet approved […]
How Book Covers Change (And Don’t)
No one would argue about the value of a well-designed book cover. As author Paul Jenkins reminds us in a 2022 Brilliantio article, “Why Book Covers Are Important,” the book’s cover: Establishes the reader’s first impression of the book Helps the book stand out on a crowded retail shelf, real or virtual Communicates important information […]
