2024 USPS Mail Growth Incentive
The United States Postal Service recently approved a new program incentivizing mail owners to increase their mail volume during the 2024 calendar year. This brand-new Mail Growth Incentive program offers a 30% credit for mail owners on qualifying First-Class and Marketing mail volume increases between 2023 and 2024. This change only affects mail owners that […]
Why You Should Onshore Your Book Production
The pandemic challenged book publishers as never before. The good news was book demand rose in many categories with people sheltering at home and seeking entertainment. The bad news was the increasingly global book manufacturing and distribution supply chain was severely challenged. Briefly, here’s what happened: Global labor shortage Global shipping issues Global paper shortage […]
How to Connect with B2B Catalog Buyers
To form a personal connection, your customers expect more than a warm welcome. They want to be understood. And you can express that through relevant products and offers that meet their specific profiles. This is true whether your customers are consumers or other businesses. The common denominator is that you’re dealing with humans who respond […]
Walsworth announces Tripp Walsworth to join company
Marceline, Mo., Aug. 17, 2023 – Walsworth President Don Walsworth announced today that his son, Tripp Walsworth, will be joining the family company. Tripp Walsworth most recently worked as a Senior Account Manager with Lockton, the world’s largest independent insurance brokerage. Tripp will officially start with Walsworth on Aug. 21, joining the company with his […]
The Person Who Did the Catalog Before is Gone, What Now?
Businesses rely heavily on effective catalog management to showcase their products and reach potential customers, even in today’s fast-paced and digital world. Many use the same layout, graphics and other features in both their online presentment and their printed version. But what happens when the person responsible for creating and maintaining the catalog is no […]
10 Qualities of Amazing Catalog Printers
Selecting the right printer is one of the most important decisions a B2B catalog marketer makes. So much is at stake, from costs and timing to your peace of mind. You want to get it right. No. You must get it right. To help, here’s some practical advice in the form of 10 qualities of […]
Why B2B Printed Catalogs Are Making a Big Comeback
Not that they ever went away. Business marketers have relied on printed catalogs for decades to generate profits. But the pandemic had an impact on the B2B sector as more people worked from home. This caused a migration to digital media. Yet in a strange twist, the heavier reliance on digital media opened new doors […]
6 Things Printed Catalog Marketers Need to Get Right
You’re wearing multiple hats and you’re spread way too thin. We understand. And part of our mission is to make it easy to do business with Walsworth. That’s why we’ve narrowed down the six things you need to get right for better printed catalog results. There are others, to be sure, but getting a grip […]
Stephanie Allen tests Walsworth software, ensures its performance
We will be featuring the Employee Spotlight series on our websites to celebrate our amazing employees and give you a chance to get to know them better. Stephanie Allen Testing Supervisor, Desktop Technology – Marceline, Missouri I’m not sure how to put it into words how Walsworth has contributed to my future or my family. I’ve had […]
Kim Poole used to work writing publications, now she guides clients through the printing process
We will be featuring the Employee Spotlight series on our websites to celebrate our amazing employees and give you a chance to get to know them better. Kim Poole Customer Service Department – St. Joseph, Michigan I am a customer service representative at Walsworth – St. Joseph. I had never worked in the printing industry before Walsworth, […]
