When It Comes to Book Printing, Choose an Expert
During high-demand periods like what the book market is currently experiencing, it is tempting for publishers to consider sourcing beyond specialized book printers. Be warned: that decision could prove costly. The differences between book specialists and commercial printers may seem nuanced at first glance, but those differences can mean success and failure—to say nothing of […]
Why Our Brain Loves Paper
Touch — it’s one of the five senses that dictates how we perceive the world around us. It’s also one of the most important. Walsworth knows the importance of paper and wants to share Sappi’s groundbreaking book, written by Lana Rigsby of Rigsby Hull in collaboration with renowned neuroscientist Dr. David Eagleman, as it dives […]
Best Practices for Amazing Direct Mail During COVID-19
Marketers are understandably concerned about how to approach customers in any medium during the current situation. And since the coronavirus pandemic is likely to have a long economic tail, everyone knows it’s important to keep sales going. While there may be some uniqueness to COVID-19, there are basic marketing axioms established during past economic declines […]
