How Print Strengthens Greek Recruitment Campaigns
For fraternities and sororities, every touchpoint matters. Potential new members are evaluating culture, values, leadership and belonging in a very short window. That is why printed materials continue to play such an important role in Greek recruitment campaigns. While digital outreach helps drive awareness, print gives chapters something lasting, tangible and memorable to put in […]
Measuring the ROI of Fraternal Publications and Recruitment Materials
Fraternities and sororities often treat printed magazines and recruitment pieces as brand expenses. However, the ROI of print can be measured like any other channel when the project is built around specific actions and a clean attribution plan. Keep reading to learn more about how alumni associations and fraternal organizations can get a better understanding […]
