How to Elevate Your City/Regional Magazine for Less
As a publisher of a city or regional publication, you understand better than anyone how important it is to create a magazine that exudes quality. Local magazines hold a unique position; quality content is critical, but it’s also equally important to provide your community with a luxurious reading experience. Balancing all of that with a strict budget can be daunting. However, with the right approach, you can enhance the overall quality of your magazine while maintaining a reasonable budget. Here…
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U.S. Postal Service Proposes Temporary Rate Changes for 2024 Holiday Shipping Season
In an effort to ensure smooth operations and on-time delivery during the upcoming peak season, the United States Postal Service (USPS) announced on Thursday, Sept. 5 their intention to temporarily increase prices on select package services in the coming months. The rate increases would affect select commercial and retail domestic competitive parcels, including Priority Mail Express (PME), Priority Mail (PM) and USPS Ground Advantage. Assuming the changes are approved by the Postal Regulatory Committee (PRC), these price increases would go…
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How Local Magazines Win the Hearts of Their Readers
Local publications, like city and regional magazines, comprise a unique class. That’s because most people like where they live, and they enjoy reading content that echoes the best aspects of local life. City/Regional magazines are masters at civic storytelling, celebrating the soul of neighborhoods and capturing the essence of local life. And readers respond with a strong passion for their local magazines. Savvy publishers support this passion in a variety of ways. City/Regional magazines often are defined by their great…
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Color Correct: Why and How to Achieve Accurate Color Representation in Print
Your brand relies on accurate print color. According to Idealliance, “Color consistency reinforces trust. Inconsistency with colors associated with a brand subconsciously diminishes it, and erodes brand loyalty.” You also want the images in your publication to stay true to the artist’s vision and/or accurately show what’s being pictured. But how can you achieve consistent, accurate print color? Color Modes There are a few different ways to achieve accurate print color. In general, RGB is used for electronic displays like…
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Streamlined Solutions for Local Magazine Printing and Distribution
You have a lot on your plate as a publisher of local periodicals like city/regional magazines. Many of these publications require high-end production for a readership that views them as a luxury item. Readers cherish each issue and expect it to arrive on time and in pristine condition. There’s no room for error. Yet the printing and distribution of city/regional magazines is challenging. But that’s not your problem – it’s ours. And as an experienced printer and distributor of geographic-based…
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Building Community Through Print: Cost-Effective Strategies for City/Regional Magazines
In today’s digital age, print media faces unique challenges. However, city and regional magazines continue to hold a special place in the hearts of their communities. By focusing on building a strong community connection and carefully working within a set budget, these important publications can not just survive, but thrive. This article will give you helpful ideas for ways to extend your city/regional magazine’s budget without sacrificing the quality journalism it’s known for. Secure Advertising: The Backbone of Revenue Advertising…
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