Disability Representation in Publishing
Happy Disability Pride Month! The origins of this celebration took root in 1990, when President George H. W. Bush signed the Americans with Disabilities Act into law on July 26. Disability Pride Month this July is the perfect time to take a look at the content you’re putting out. How inclusive is your publication? The Case for Inclusivity The CDC estimates one in four American adults have some type of disability. And the American Institutes for Research reports that, in…
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What We Can Predict About the Next USPS Pricing Increase
When is the next rate increase scheduled? Do you have any indication of what the percentage of increase will be? Can mailers expect as high of an increase as the last two increases? Postal rates just changed on July 10, and within a few days I was already fielding many questions like these. I don’t have a solid answer for any of these questions, but I do have a couple hints. On July 14, just days after the last USPS…
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How to Respond Creatively to Shifting Consumer Behavior in the Marketplace
The marketing landscape is constantly changing, with brands striving to implement the latest strategies and respond creatively as unpredictable changes in consumer behavior shift the marketplace. It is no longer enough to just create attention-grabbing content. For long-term success, businesses need to look beyond marketing trends to be mindful of how they engage with their audiences. The focus of marketing needs to be rooted in the values of the company and travel consistently throughout each department to develop trusting relationships…
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The History of Walsworth’s Print Operation in Saint Joseph, Michigan
“‘I will endeavor to build a business with quality as a basic principle – quality of printing that bears distinction.’ -Ross G. Smith, founder of Imperial Printing Company, Saint Joseph Daily Press, 1914 Our Walsworth – Saint Joseph facility is the primary print facility for short- to medium-run magazines and journals and is an important part of the entire enterprise to meet our customers’ needs for magazines, catalogs and books. While the company has looked different over the years, the…
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6 Most Common Mistakes We See in Prepress (and how to avoid them)
As a publisher you likely know this feeling: you spend countless hours on your print project and hold your breath as you hit the submit button. Then you exhale in relief, happy to be getting that big task off your plate. The last thing you want is to receive your proofs back with lots of required edits which will cost valuable time. Walsworth wants to help ensure that doesn’t happen. The good news is there are measures you can take…
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Is your business meeting the current demand for brand authenticity?
The field of opportunities to deepen your brand message and connect more closely with your audience is expanding. The best way to connect with today’s consumer is by tapping into something gaining more demand in the business industry: brand authenticity. Share Human Stories through Brand Ambassadors Right now, nothing bridges the gap between company and consumer like real, human stories. “Make sure your brand has a story with a human touch,” Randy Soderman of Soderman SEO emphasized to Forbes. “Showing…
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